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ANA Announces Finalists for 2012 Multicultural Excellence Awards

NEW YORK - September 20, 2012 – The ANA (Association of National Advertisers) today announced the finalists for the 2012 Multicultural Excellence Awards.  The awards recognize ANA member companies and other marketers who produced industry leading multicultural advertising campaigns between June 2011 and June 2012.

The 2012 grand prize winner in each category will be announced at a ceremony during ANA’s 14th Annual Multicultural Marketing & Diversity Conference.  The event will take place October 28-30 at the Fontainebleau Miami Beach in Miami, Florida.  For more information about the conference, including the full agenda, please visit http://www.ana.net/conference/show/id/MCC-OCT12.

The brand and agency finalists in each of the nine categories are:

African American

AT&T, One Solution

Chrysler Group LLC., GlobalHue

Ford Motor Company,  UniWorld Group

Asian

Toyota Motor Sales, interTrend Communications

Verizon Wireless, AdAsia Communications, Inc.

Western Union, New A

Digital Media

Allstate Insurance Company, Leo Burnett

AT&T Mobility, interTrend Communications

Heineken, The Vidal Partnership

General Market Category

General Motors, LatinWorks

Muse Communications, Muse Communications

Staples, McCann New York

Hispanic

General Motors, LatinWorks

Kraft Foods North America, mcgarrybowen

XOOM, Dieste

LGBT

Allstate Insurance Company, Leo Burnett

K-Y Brand, Target 10

Pernod Ricard USA, SPI Marketing

Print

Marine Corps Recruiting Command, UniWorld Group

The Clorox Company, Alma DDB

Time Warner Cable, Castells & Asociados

Radio

McDonald's Corp., Alma DDB

Verizon Wireless, GlobalHue

Significant Results         

L'Oreal U.S.A., McCann Erickson

Rosetta Stone, Alma DDB

State Farm, Alma DDB

The awards are sponsored and judged by the ANA Multicultural Marketing & Diversity Committee. Its mission is to educate and inform members about key multicultural topics and issues that are of concern to marketers and diversity leaders. A portion of the proceeds collected from the awards’ submission fees will be used to help fund scholarships for multicultural students who plan to pursue careers in marketing.

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About the ANA

Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes 450 companies with 10,000 brands that collectively spend over $250 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers. For more information, visit http://www.ana.net/, follow us on Twitter, join us on Facebook, or visit our YouTube channel.

 

Press Contacts:

Luna Newton

CooperKatz& Co. for the ANA

lnewton@cooperkatz.com

917-595-3061

 

Marcus Hardy

CooperKatz& Co. for the ANA

mhardy@cooperkatz.com

917-595-3043

 

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