2020 ANA Masters of B2B Conference Presented by LinkedIn

Thank You

Thank you to everyone who attended the 2020 Masters of B2B Marketing Conference!

Videos and Presentations

All available conference videos and presentations can be accessed through the Agenda.

Save the Date

Mark your calendars for the virtual 2021 B2B Marketing Conference, March 24-25, 2021, and the 2021 ANA Masters of B2B Marketing Conference, July 21-23, 2021!

The 2020 Masters of B2B Marketing Conference in Two Minutes

Relive the best of the 2020 Masters of B2B Marketing Conference in this brief overview.

Highlighted speakers include:

Caroline Keene, Interim CMO, Microsoft
Brenda Tsai, CMO, BNY Mellon
Matthew Lieberman, CMO, U.S. and Mexico, PwC
Kathy Seegebrecht, SVP and CMO, UL
Danny Nail, Global Head of Account-Based Marketing, SAP
And more.

The world around us has changed, but B2B marketing doesn’t stop. Marketers have innovated and set new standards for themselves as businesses pivoted to remain relevant to customers while positioning themselves for future growth.

In that spirit, we reimagined the 2020 Masters of B2B Marketing Conference to showcase CMOs and thought leaders from the world’s leading brands who showed attendees what’s next in B2B marketing.

Relive the conversation at #ANAB2B

Host:
Bob Liodice
CEO
ANA

Host:
Bill Tucker
Group EVP
ANA

Host:
Bill Zengel
SVP
ANA

Michelle Bandler
Managing Director of Tech B2B
Google

Bob Bejan
Corporate VP, Global Events, Production Studios and Marketing Community
Microsoft

Michael Berberich
Senior Director, Futures and Content
ANA

Linda Brunner
VP and Head of Digital Engagement
Siemens Healthineers

Jennifer Greenwood
Global Lead, Marketing Growth Platform
Publicis Sapient

Rob Griffin
Chief Technology Officer
Tovo Labs

Martin Guerrieria
Global Head of Research, BrandZ
Kantar

Richard Hepworth
Business Unit President
Trelleborg Marine and Infrastructure

Kimberly Kadlec
SVP, Global Marketing
Visa

Caroline Keene
Interim CMO
Microsoft

Kellie Krug
EVP, Global Enterprise Marketing Leader
Wells Fargo

Matthew Lieberman
CMO, U.S. and Mexico
PwC

Rob Markey
Partner
Bain & Company

Michael McLaren
Global CEO
Merkle B2B

Danny Nail
Global Head of Account-Based Marketing
SAP

Doug Novack
Managing Director of Business and Industrial Practice
Google

Kerry Penny
Director, Global Head of Digital Marketing
Kearney

Jamie Poston
Head of Enterprise Marketing
Transamerica

Aruna Ravichandran
VP, CMO
Cisco Webex Collaboration

Matthew Schwartz
Editor
ANA B2B Marketer Magazine

Kathy Seegebrecht
SVP and CMO
UL

Aaron Smith
Marketing Director, Marketing Operations
Spencer Stuart

Tom Stein
Chairman and Chief Client Officer
Stein IAS

Rishad Tobaccowala
Author, Restoring the Soul of Business: Staying Human in the Age of Data
Senior Advisor
Publicis Groupe

Brenda Tsai
CMO
BNY Mellon

Reuben Webb
Chief Creative and Values Officer
Stein IAS

All available conference videos and presentations can be accessed through the Agenda.

Research Report: The B2B Purpose Paradox

B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives. That is among the key findings of a new report, The B2B Purpose Paradox, a collaborative effort conducted by the ANA, the Harris Poll, and Carol Cone ON PURPOSE.

The Business of Marketing in the COVID-19 Age

The business of marketing has changed profoundly during the COVID-19 pandemic, and it will transition again when a "new normal" sets in. While challenging times like these require marketers to be nimble, they also call for an actionable plan for the path forward to optimize marketing performance.