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About the Conference

October 4–6, 2020 / Scottsdale, Ariz. | Virtual or In-Person

The world around us is changing, but B2B marketing doesn’t stop. Marketers are innovating and setting a new standard for themselves as businesses pivot to remain relevant to customers while positioning themselves for future growth.

It’s in that spirit that we’ve reimagined the 2020 Masters of B2B Marketing Conference, showcasing CMOs from the world’s leading brands and thought leaders. Join us to find out what’s next in B2B marketing, and:

  • Choose your experience: Join us in-person or virtually.
  • Reimagine the future of B2B: Hear from experts and visionaries from all industries and marketing disciplines.
  • Get inspired by your peers: Learn from ANA B2B members – marketing leaders who are part of an open and inclusive B2B community that works together to solve problems and share experiences.
Join the conversation at #ANAB2B

 

Your health and safety are of paramount concern. To ensure that your conference experience is both valuable and safe, the ANA is working with our host hotel partners to maintain social distancing guidelines by providing a separate area for registration and appropriately distanced seating and guest flow. 

We’ll also provide temperature checks, masks, hand sanitizer, and a room designated for you if you are not feeling well. However, we respectfully ask that if you are not feeling well on the day of the conference, please consider attending virtually and following up with a local health care provider. 

Our host hotel for the 2020 ANA Masters of B2B Marketing Conference, the Fairmont Scottsdale Princess, has committed to providing our attendees with an environment that is clean and safe. For more information on the hotel’s policies and practices, visit: https://www.scottsdaleprincess.com/ResourceFiles/pdf/stay-well-initiative.pdf

3 Reasons to Register

Learn

Whether in-person or virtual, tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.

Network

Connect with peers from businesses large and small to expand your personal network and sphere of influence.

Grow

Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

“When people start or stop doing something for 60 or more days, they form new habits.”

– Rishad Tobaccowala, The 4P’s: Perspectives, Points of View, Provocations, and Plans of Action, June 16, 2020

What You Get

  • Strategies to navigate the post-coronavirus world, at the only B2B event with the power of the ANA behind it.

  • The latest developments in B2B, including digital transformation, customer experience, branding, performance-driven optimization, and account-based marketing.

  • Thought-provoking sessions from CMOs and top executives from leading brands like Visa, Intel, Microsoft, BNY Mellon, SAP, Siemens Healthineers, Bain & Co., Kantar, Wells Fargo, UL, Publicis Groupe, and Google.

  • Kickoff sessions on how to decode human behavior to develop extraordinary creative experiences, led by Tom Stein of Stein IAS, and how to more effectively establish value with emotion and deliver digital-centric experiences, presented by Google.

  • Insights into the best B2B marketing campaigns during the B2 Awards Fireside Chat.
The 2019 Masters of B2B Conference in Two Minutes

In this two-minute overview of the 2019 ANA Masters of B2B Marketing Conference, speakers including Alicia Tillman, CMO at SAP, and Mo Katibeh, CMO for AT&T Business, share their inspirational approaches to effective, results-driven brand marketing.

Hosts & Speakers

Host:
Bob Liodice
CEO
ANA

Host:
Bill Tucker
Group Executive Vice President
ANA

Host:
Bill Zengel
Senior Vice President
ANA

Michelle Bandler
Managing Director of Tech B2B
Google

Valerie Beaulieu
U.S. Chief Marketing Officer
Microsoft

Lynne Biggar
Chief Marketing and Communications Officer
Visa

Linda Brunner
Senior Vice President, Head of IT Digital CX and Chair, Diversity and Inclusion Council USA
Siemens Healthineers

Martin Guerrieria
Global Head of Research, BrandZ
Kantar

Richard Hepworth
Business Unit President
Trelleborg Marine and Infrastructure

Kellie Krug
Executive Vice President and Head of Global Wholesale/Enterprise Marketing
Wells Fargo

Rob Markey
Partner
Bain & Company

Danny Nail
Global Head of Account-Based Marketing
SAP

Doug Novack
Managing Director of Business and Industrial Practice
Google

Kathy Seegebrecht
Senior Vice President and Chief Marketing Officer
UL

Tom Stein
Chairman and Chief Client Officer
Stein IAS

Rishad Tobaccowala
Chief Growth Officer
Publicis Groupe

Brenda Tsai
Chief Marketing Officer
BNY Mellon

Karen Walker
Senior Vice President and Chief Marketing Officer
Intel Corporation

Reuben Webb
Chief Creative and Values Officer
Stein IAS

More speakers to be announced.

Host Hotel

Fairmont Scottsdale Princess

7575 E. Princess Dr.
Scottsdale, Ariz.
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The ANA has negotiated a special room rate of $319/night. To make your room reservation, please click here. You may also call the reservations department at 480.585.4848 and reference the 2020 ANA Masters of B2B Marketing Conference. The cut-off date to obtain the ANA rate is Friday, September 11, 2020, after which prevailing rates apply. Please notify the hotel of any special needs that you may have.

Your health and safety are of paramount concern. To ensure that your conference experience is both valuable and safe, the ANA is working with our host hotel partners to maintain social distancing guidelines by providing a separate area for registration and appropriately distanced seating and guest flow. 

We’ll also provide temperature checks, masks, hand sanitizer, and a room designated for you if you are not feeling well. However, we respectfully ask that if you are not feeling well on the day of the conference, please consider attending virtually and following up with a local health care provider. 

Our host hotel for the 2020 ANA Masters of B2B Marketing Conference, the Fairmont Scottsdale Princess, has committed to providing our attendees with an environment that is clean and safe. For more information on the hotel’s policies and practices, visit: https://www.scottsdaleprincess.com/ResourceFiles/pdf/stay-well-initiative.pdf


Related Resources

Research Report: The B2B Purpose Paradox

B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives. That is among the key findings of a new report, The B2B Purpose Paradox, a collaborative effort conducted by the ANA, the Harris Poll, and Carol Cone ON PURPOSE.

The Business of Marketing in the COVID-19 Age

The business of marketing has changed profoundly during the COVID-19 pandemic, and it will transition again when a "new normal" sets in. While challenging times like these require marketers to be nimble, they also call for an actionable plan for the path forward to optimize marketing performance

Conference Sponsors

Presenting Sponsor

Sponsors

"Our team gives it the highest rating – it’s the best B2B conference I’ve been to."

— 2019 Attendee

About  |  Agenda  |  Speakers  |  Sponsors  |  Pricing  |  Hotel  |  Register