About  |  Agenda  |  Speakers  |  Sponsors  |  Pricing  |  Register

About the Conference

October 14-15, 2020 / A Virtual Experience

The world around us is changing, but B2B marketing doesn’t stop. Marketers are innovating and setting a new standard for themselves as businesses pivot to remain relevant to customers while positioning themselves for future growth.

It’s in that spirit that we’ve reimagined the 2020 Masters of B2B Marketing Conference, showcasing CMOs from the world’s leading brands and thought leaders. Join us to find out what’s next in B2B marketing, and:

  • Reimagine the future of B2B: Hear from experts and visionaries from all industries and marketing disciplines.
  • Get inspired by your peers: Learn from ANA B2B members – marketing leaders who are part of an open and inclusive B2B community that works together to solve problems and share experiences.
  • Stay on the cutting edge: Industry pros that only ANA can bring together, will keep you on top of the latest marketing trends.


SPECIAL TECHNICAL NOTE: Please check with your technology department in advance of attending this event. Many organizations have restrictions that will prevent you from joining or viewing this event online. The ANA Virtual Tech Spec Document contains the information necessary for your technology group to ensure you have a quality experience.


Join the conversation at #ANAB2B

Already Registered

Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

3 Reasons to Register


Tap into rich insights, best practices, case studies, and the latest trends from leaders in marketing and advertising.


Connect with peers from businesses large and small to expand your personal network and sphere of influence.


Advance your marketing knowledge and that of your team to drive sustained growth for your brand and business.

“When people start or stop doing something for 60 or more days, they form new habits.”

– Rishad Tobaccowala, The 4P’s: Perspectives, Points of View, Provocations, and Plans of Action, June 16, 2020

What You Get

  • Strategies to navigate the post-coronavirus world, at the only B2B event with the power of the ANA behind it.

  • The latest developments in B2B, including digital transformation, customer experience, branding, performance-driven optimization, and account-based marketing.

  • Thought-provoking sessions from CMOs and top executives from leading brands like Visa, Intel, Microsoft, BNY Mellon, SAP, Siemens Healthineers, Bain & Co., Kantar, Wells Fargo, UL, Publicis Groupe, and Google.

  • Kickoff sessions on how to decode human behavior to develop extraordinary creative experiences, led by Tom Stein of Stein IAS, and how to more effectively establish value with emotion and deliver digital-centric experiences, presented by Google.

  • Insights into the best B2B marketing campaigns during the B2 Awards Fireside Chat.

Already Registered

Our records indicate you are already registered for this event.
To change, cancel, or reinstate your registration, please email registration@ana.net.

The 2019 Masters of B2B Conference in Two Minutes

In this two-minute overview of the 2019 ANA Masters of B2B Marketing Conference, speakers including Alicia Tillman, CMO at SAP, and Mo Katibeh, CMO for AT&T Business, share their inspirational approaches to effective, results-driven brand marketing.

Hosts & Speakers

Bob Liodice

Bill Tucker
Group Executive Vice President

Bill Zengel
Senior Vice President

Michelle Bandler
Managing Director of Tech B2B

Bob Bejan
Corporate VP, Global Events, Production Studios and Marketing Community

Michael Berberich
Senior Director, Futures and Content

Linda Brunner
Vice President and Head of Digital Engagement
Siemens Healthineers

Jennifer Greenwood
Global Lead, Marketing Growth Platform
Publicis Sapient

Rob Griffin
Chief Technology Officer
Tovo Labs

Martin Guerrieria
Global Head of Research, BrandZ

Richard Hepworth
Business Unit President
Trelleborg Marine and Infrastructure

Kimberly Kadlec
Senior Vice President, Global Marketing

Caroline Keene
Interim CMO

Kellie Krug
Executive Vice President and Head of Global Wholesale/Enterprise Marketing
Wells Fargo

Matthew Lieberman
CMO, U.S. and Mexico

Rob Markey
Bain & Company

Michael McLaren
Global CEO
Merkle B2B Group

Danny Nail
Global Head of Account-Based Marketing

Doug Novack
Managing Director of Business and Industrial Practice

Kerry Penny
Director, Global Head of Digital Marketing

Aruna Ravichandran
Cisco Webex Collaboration

Matthew Schwartz
ANA B2B Marketer Magazine

Kathy Seegebrecht
Senior Vice President and Chief Marketing Officer

Aaron Smith
Marketing Director, Marketing Operations
Spencer Stuart

Tom Stein
Chairman and Chief Client Officer
Stein IAS

Rishad Tobaccowala
Author, Restoring the Soul of Business: Staying Human in the Age of Data
Senior Advisor
Publicis Groupe

Brenda Tsai
Chief Marketing Officer
BNY Mellon

Reuben Webb
Chief Creative and Values Officer
Stein IAS

More speakers to be announced.

Related Resources

Research Report: The B2B Purpose Paradox

B2B companies overwhelmingly believe it is essential to bring a sense of purpose to their organizations, but they lack the critical knowledge and capabilities necessary to activate successful purpose-oriented initiatives. That is among the key findings of a new report, The B2B Purpose Paradox, a collaborative effort conducted by the ANA, the Harris Poll, and Carol Cone ON PURPOSE.

The Business of Marketing in the COVID-19 Age

The business of marketing has changed profoundly during the COVID-19 pandemic, and it will transition again when a "new normal" sets in. While challenging times like these require marketers to be nimble, they also call for an actionable plan for the path forward to optimize marketing performance

Conference Sponsors

Presenting Sponsor


"Our team gives it the highest rating – it’s the best B2B conference I’ve been to."

— 2019 Attendee

About  |  Agenda  |  Speakers  |  Sponsors  |  Pricing  |  Register