2021 ANA Masters of B2B Marketing Conference (Hybrid Event)


Please note that all timing for this conference is in Pacific Standard Time.

when

Start: Wednesday, July 21, 2021 at 2:00pm

End: Friday, July 23, 2021 at 12:00pm

WHERE

JW Marriott Desert Ridge
5350 E Marriott Dr
Phoenix, AZ 85054

The ANA has negotiated a special room rate of $225/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date to obtain the ANA rate is Wednesday, June 30, 2021, after which prevailing rates apply.

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend in Person Client-Side Tier $699 Platinum Tier $699 Gold Tier $799 Silver Tier $899 Individual $999 Nonmember $999
Virtual NOT AVAILABLE FOR INDIVIDUAL PURCHASE

In-person tickets are available on an individual basis. Corporate packages are only available for virtual participation.

Should you have issues when registering, please reach out to registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, July 21, 2021
1:00pm
- 8:30pm
Registration Opens

2:00pm
- 5:00pm
Conference Kickoff

6:30pm
- 7:30pm

B2 AWARDS GALA RECEPTION

7:30pm
- 9:30pm

B2 AWARDS DINNER GALA

Join your colleagues and invite your clients as we celebrate the best of B2B marketing at the annual B2 Awards!

Thursday, July 22, 2021
7:00am
- 4:30pm
Registration Opens

7:30am
- 8:30am
Breakfast

8:30am
- 12:30pm
General Sessions

8:30am
- 10:10am

OPENING REMARKS

Bob Liodice
CEO ANA
Bill Tucker
Group Executive Vice President ANA

POWERING GROWTH THROUGH CUSTOMER EXPERIENCE

As Chief Marketing Officer at UPS, Kevin Warren is responsible for all UPS marketing, The UPS Store, customer loyalty management, digital marketing, customer experience, branding, customer communications and more. Hear first-hand from Warren about how he is fulfilling a mandate to drive the company’s success in the world of e-commerce.

Kevin Warren
Chief Marketing Officer UPS

BLENDING ART AND INNOVATION TO DRIVE GROWTH

Last year, Deloitte’s Green Dot Agency was recognized with a B2 Award for B2B In-House Agency of the Year. Hear from its Leader, Kim McNeil-Downs as she shares their secret to success from investing in talent, strategy, and global partnerships to delivering impactful, strategic campaigns for clients.

Kim McNeil-Downs
Leader - The Green Dot Agency | Marketing Excellence Deloitte

FINDING THE HIGHER PURPOSE AT SAP

April Crichlow leads SAP SuccessFactors marketing. She oversees the end-to-end marketing strategy and corporate positioning across the globe. She believes the only way to create customer value is by making customers lives better – and finding the higher purpose is a key factor to marketing success. In this session, you’ll learn how listening, understanding and acting on the needs of customers helped Crichlow and SAP deliver exceptional customer experiences, value and outcomes.

April Crichlow
Global Head of Marketing, SAP SuccessFactors SAP
10:10am
- 10:40am
Networking Coffee Break

10:40am
- 12:00pm
General Sessions

12:00pm
- 1:30pm
Luncheon

1:30pm
- 2:50pm
General Sessions

2:50pm
- 3:20pm
Networking Coffee Break

3:20pm
- 4:40pm
General Sessions

4:40pm Conference Day Two Adjourns and Dinner On Your Own

Friday, July 23, 2021
7:00am
- 12:00pm
Registration Opens

7:30am
- 8:30am
Breakfast

8:30am
- 12:00pm
General Sessions

OPENING REMARKS

Bill Tucker
Group Executive Vice President ANA
Bill Zengel
Vice President ANA

THE POWER OF BRANDS THAT TAKE A STAND

Three weeks after Leslie Gillin began her position as Chief Marketing Officer at JP Morgan Chase, the pandemic hit. She had to recalibrate and balance multiple initiatives while leading her team. This included listening to customers, rolling up her sleeves, and getting proximate to what’s going on. She says “it is critical that brands take a stand on important issues affecting their customers, clients, communities and employees.” This session will help you get inspired to take the lead on social, economic issues while finding new ways of getting there.

Leslie Gillin
Chief Marketing Officer JP Morgan Chase & Co.
12:00pm Conference Concludes


Cancellation Policy and Notes

  • A full refund for in-person registration will be granted, if written request for cancellation is received by email 10 or more calendar days before the conference start date or you may transfer your registration to a colleague at no additional cost.
  • In-person registration may be converted to virtual at any time before the conference starts. If there is a price difference, a refund will be granted 10 or more calendar days before the conference starts. If converted less than 10 days out, no refund will be granted.
  • Corporate packages are not eligible for cancellation or refunds.
  • Unused registrations/applications have no monetary value and cannot be credited to future years or events.
  • ANA will not issue refunds or credits due to failure to redeem a discount promo code during the registration process.
  • Hotel room cancellations and changes must be made directly with the hotel. 

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.