WELCOME REMARKS

OPENING REMARKS

Bill Duggan

Group Executive Vice President ANA

DRIVING RESULTS WITH AN IN-HOUSE AGENCY: MAXIMIZING EFFICIENCY AND EFFECTIVENESS

Over the past decade, many brands have moved more of their marketing capabilities “in-house.” With the ever-changing marketplace, the need for more flexibility, and the ever-expanding technology innovations available to us, there are more options than ever for companies looking to maximize internal capabilities.  We will discuss how to drive efficiency and maximize results by shifting the most important roles to internal resources.

Dwayne Chambers

Chief Marketing Officer Checkers Drive-In Restaurants, Inc.

TD BANK'S STUDIO 361 IN-HOUSE AGENCY EVOLUTION AND JOURNEY

In this session, you will learn about the story of why and how TD Bank created Studio 361, lessons learned along the way, and how the team is adding value for this evolving brand. You will also hear about questions that sparked their in-house agency journey, including a very important question they asked themselves: “Should we outsource the voice of our brand’s soul?”

Karyn DiMattia

Senior Vice President, Head of Studio 361 TD Bank

SESSION BREAK

SESSION 3: TBA

Jamie Posnanski

Run Experience Global Lead Accenture Interactive

DEVELOPING AN INTERNAL AGENCY WINNING TEAM CULTURE

Increasing brand engagement during a regular year isn’t easy, but in 2020 it took embracing challenges, speed, agility, and courage. The foundation of McCormick’s creative and digital team and internal creative studio was built on this mindset. Discover how to inspire and grow an internal agency team that will drive unprecedented business results, crush big goals, and even thrive during critical and difficult moments—a team built to withstand a pandemic.

Alia Kemet

Vice President, Creative & Digital Marketing McCormick & Company

THE UN-HOUSE AGENCY

Whether you are building an in-house agency by laying a new foundation or are working to remodel and reimagine your existing structure – relationships are essential. However, an in-house agency is only as effective as the people within its structure – and structure alone can’t solve it all. Amina Dilawari, senior director, integrated marketing, and Michael Rowland, senior director, creative services, will share how they are letting go of traditional ways of working to build a more collaborative and effective approach.

Amina Dilawari

Senior Director, Integrated Marketing St. Jude Children's Research Hospital, Inc. ALSAC

SESSION BREAK

THOUGHT LEADER SESSION 1:

Speaker: TBA

Cella

HOW ADT CRACKED THE SOCIAL CODE AND GREW ITS IN-HOUSE TEAM

Social and Content Marketing during the pandemic required many marketers to pivot and redefine what success looks like. ADT's social and content calendar was planned three months in advance, but the global pandemic changed the world as we knew it and pre-planned content was no longer relevant. ADT's digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social to do: engage, converse, and share. This new holistic content, social, and paid strategy led to continuously record-breaking months -- and the need to grow the team to support all of the manual work across real-time content ideation, social execution, and media optimizations.

Stacie Dauffenbach

Director of Digital Brand ADT

EXPANDING YOUR IN-HOUSE AGENCY’S CAPABILITIES

In-House agencies and marketing teams have rapidly changed through the past few years, scaling their services to meet an increasing demand of advertising and marketing work. The pandemic only accelerated the growth of and reliance on in-house agencies. Join the discussion as we hear from in-house agency leaders about their in-house journey. We’ll cover new capabilities, scaling, and the impact the pandemic has had to business models, as well as what it takes to be successful and maintain a creative edge.

Moderator: Greg Wright

Vice President ANA

CLOSING REMARKS

OPENING REMARKS

SESSION 1: TBD

Jarrod Jordan

Chief Marketing Officer Iovate Health Sciences

SESSION 2: TBD

David Angelo

Founder & Chairman David & Goliath

THOUGHT LEADER SESSION 2:

Speaker: TBA

Mediaocean

SESSION BREAK

IN-HOUSING FOR SPEED AND RELEVANCY: LESSONS LEARNED OVER A 5 YEAR JOURNEY

Five years ago, the PGA TOUR Marketing team started with a clean sheet of paper and asked ourselves one key question: What would it take to be able to execute at the speed and frequency that our fans expect in today’s world? That question became the beginning of a 5-year journey during which the TOUR in-housed the majority of its creative and media agency needs, transforming the PGA TOUR from a traditional client/agency approach to one of the leading innovators in professional sports marketing. Tom Kuhn, vice president of marketing, will share some of the key lessons learned along the way and what’s next for the TOUR in the continuing evolution of their in-house capability.

Tom Kuhn

Vice President, Marketing PGA TOUR

FRITO-LAY AND QUAKER IN-HOUSE AGENCY CASE STUDY

PepsiCo's in-house agency is producing more content than ever. In this session, Chris Bellinger, vice president of creative and digital at Frito-Lay North America, will dive into how his team brought a number of campaigns to life during a pandemic and his tips for producing engaging content remotely. He will dive into a number of programs his team launched this year, including bringing Cap'n Crunch back to the airwaves, celebrating the return of the football with 'Twas the Night Before Kickoff, and launching Lay's first ever portfolio campaign starring Tracee Ellis Ross.

Chris Bellinger

Vice President, Creative and Digital Frito-Lay North America

THOUGHT LEADER SESSION 3:

Speaker: TBA

Aquent

SESSION BREAK

SESSION 5: TBD

Amy Remley

Creative Director, Secret Deodorant In-House Agency Procter & Gamble

SESSION 6: TBD

Mark Mullings

UK Senior Brand Manager PwC

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