Measurement and Accountability
Measurement and Accountability is critically important to advertisers as it sets the foundation for business success. For marketers, measurement is the key to gaining insights into all aspects of their business, carrying out successful ad campaigns, making business decisions and driving growth opportunities.
The ANA invites marketers to leverage its Measurement for Marketers (MFM) practice, which drives needed changes in measurement, educates marketers on business impacting initiatives, and builds a measurement and research community furthering innovation and knowledge exchange.
The Challenge
New market developments and a highly fragmented media landscape have challenged traditional measurement approaches and created significant knowledge gaps for marketers. Companies are challenged to measure a highly complex and fragmented audience across various devices, platforms, and channels.
The ANA’s Response
The Measurement For Marketers (MFM) practice helps marketers navigate a complex measurement ecosystem while leading industry-wide initiatives like the ANA's Cross-Media Measurement (CMM) initiative, which focuses on creating a transparent, privacy-centric measurement solution that provides complete measures of all ad exposures.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Podcast Clips
How The Guardian’s Sales and Marketing Teams Enhance Ad Performance Reporting
Luis Romero, SVP of advertising for North America at the sponsorship-funded publication The Guardian, explains how he and his team go above and beyond to ensure their advertisers have a firm understanding of the value they’re getting when they purchase media with the publication.
Event Recaps
Nielsen’s Commitment to Advancing Measurement for All Audiences
Nielsen’s Matt Devitt shared how his brand’s new Nielsen ONE product is positioned to solve digital measurement challenges and provide a more comprehensive view of how media campaigns perform across multiple channels.
Event Recaps
How NASCAR Is Fueling the Future with an Evolving Measurement Approach
NASCAR gave an in-depth look at how it has leveraged data to grow its audience, keep decision makers armed with the data they need to make important choices, engage fans in new ways, and provide new levels of value to the sport’s sponsors.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Industry Conferences
| June 5th |
2023 ANA Masters of B2B Marketing Conference presented by LinkedIn Orlando, FL |
| October 24th |
2023 ANA Masters of Marketing Conference Orlando, FL |
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (201) (Half Day)
- Digital Marketing Institute (Two Day Open Enrollment)
- Driving Growth with Measurement (Full Day Open Enrollment)
1-Day Conferences
No events are currently scheduled. Please check back for future events or click the button below to see all available 1-day conferences.
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- Analytics & Data Science Committee
- Legal Affairs Committee
- Measurement & Accountability Committee
- Account-Based Marketing Committee
- Customer Experience Committee