Harnessing the Power of the Loyalty Economy

As the internet matures, influencers are building content that consumers can’t live without — and that’s creating opportunities for brands

By Matt Silverman

As the internet has matured from a novelty to a mainstream source for news and entertainment, digital content creators have carved out massive audiences who are enormously loyal. Many fans consider this content essential to their lives, and they are willing to support the brands that make it possible.