In-House Ad Agencies Are Gaining Room to Maneuver

Agencies inside Walgreens and The Hershey Co. are expanding their roles by leveraging first-party data

By Chris Warren

Having earned the trust of internal stakeholders, in-house agencies at The Hershey Co., Walgreens, and other mega retailers are quickly expanding their roles and responsibilities. Amid the pandemic, new tasks range from producing ads to selling them.