Hotels and Resorts Check Out New Ways to Appeal to Consumers

Hospitality brands are focusing on unique experiences and safety protocols

By Anne Field

The hospitality sector is finding unique ways to overcome the ongoing adversity caused by the pandemic. With most Americans keen to travel to places within driving distance, boutique brands are plugging destinations that are easily accessible by car. The major hotel chains, suffering even severer losses, are catering to existing customers and touting loyalty programs.