How Marketers Keep Score with 'Forever Fans' | ANA

How Marketers Score with 'Forever Fans'

Craig Sloan, president of Playfly Sports, says brands can tap into the passion fans have for their local teams

Sports programming is a solid marketing vehicle for reaching wide swaths of consumers, of course, but how can brands tap the devotion of so-called "forever fans," who are more likely than other fans to emotionally connect to sponsors?