How to Prevent AI Bias in Marketing | ANA

Dealing with AI Bias in Marketing

There is a growing onus on brand managers to mitigate risks as marketing adopts artificial intelligence

As generative AI becomes a more integral aspect of brand marketing, the onus grows on brand managers to reduce and/or eliminate AI bias. Tech giants are quickly filling the void and building their own AI bias safeguards. However, the onus on combating AI bias ultimately falls on individual brands, which need human oversight to ensure the algorithms don't go rogue and the company doesn't end up in a reputational hole.