The Martech Playing Equalizer for SMBs | ANA

The Martech Playing Equalizer for SMBs

Medium-sized brands are ramping up their digital efforts to strengthen sales and marketing alignment

Despite being the majority in the U.S., small- and mid-size companies have long played second fiddle to their larger competitors. But cloud computing, digital platforms, and social channels have enabled smaller players to break down barriers and punch above their weight.