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Marketing in the Metaverse

Now is the time to grow acquainted and be ready for when the metaverse goes mainstream

By David Ward

Brands are cautiously circling the metaverse, wondering how they’ll eventually engage consumers in these vast, virtual spaces. They’re factoring in the possibility that the metaverse could change everything, from their approach to creative and consumer engagement to how they measure and analyze campaigns. The metaverse will not exclusively take place with virtual reality headsets, but marketers will have to embrace 3D to participate.