ANA Advertising Law 1-Day Conference, Hosted by Katten Muchin Rosenman LLP (Hybrid Event) | 1-Day Conferences | ANA

ANA Advertising Law 1-Day Conference, Hosted by Katten Muchin Rosenman LLP (Hybrid Event)

Our ANA Advertising Law 1-Day Conference, hosted by Katten Muchin Rosenman LLP, will cover a variety of topics related to advertising and marketing law. We'll discuss many issues on the top of mind of in-house counsel in 2024, with speakers from major brands and other special guests.

CLE credit will be offered.

when

Start: Wednesday, March 20, 2024 at 11:00am

End: Wednesday, March 20, 2024 at 3:15pm

WHERE

Katten Muchin Rosenman LLP
50 Rockefeller Plaza
New York, NY 10020

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Attend In Person Client-Side Tier $0 Platinum Tier $0 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A
Virtual Registration Client-Side Tier $0 Platinum Tier $0 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

TIME EVENT DETAILS LOCATION
Wednesday, March 20, 2024
10:30am REGISTRATION OPENS

11:00am
- 11:10am

OPENING REMARKS

11:10am
- 11:50am

THE LATEST ON AI

Generative AI (GenAI) raises novel issues across multiple legal and regulatory areas, including copyright, advertising, licensing, right of publicity, and more. Numerous litigations testing these issues are working their way through the courts. Meanwhile, regulators and legislatures around the world are scrambling to issue guidance and write new laws. Industry must balance the benefits of GenAI against potentially serious risks. We will discuss the current state of the GenAI legal and regulatory environment, and provide some practical guidance on risk-based approaches to thread the GenAI compliance needle.

Michael Justus
Partner Katten Muchin Rosenman LLP
Kristin Achterhof
Partner Katten Muchin Rosenman LLP
Laura Brett
Vice President, National Advertising Division BBB National Programs
11:50am
- 12:30pm

TRENDS IN ESG ADVERTISING CLAIMS: WHAT ADVERTISERS SHOULD EXPECT IN THE U.S. AND IN CROSS-BORDER CAMPAIGNS

Anna Naydonov
Partner White & Case LLP
Rosie Norwood-Kelly
Associate White & Case LLP
12:30pm
- 1:00pm
LUNCH

1:00pm
- 1:40pm

HOT TOPICS IN RETAIL FOR 2024

Titans of the retail industry will discuss trends in the retail industry through a legal and business lens.  Drawing on years of industry experience, the panel will consider the current climate for brands and retailers domestically and internationally, including the advertising and marketing challenges and opportunities in 2024.

David Ash
CEO and General Counsel Sam Ash Music
Karen Ash
Partner Katten Muchin Rosenman LLP
Jessica Kraver
Partner Katten Muchin Rosenman LLP
Benjamin Harris
Chief Commercial Officer Rag & Bone
1:40pm
- 2:20pm

CLAIM SUBSTANTIATION: COMMON ISSUES IN STUDY DESIGN THAT TRIP ADVERTISERS UP

Companies often rely on R&D and scientists to design studies that will support their advertising claims. But what happens when there is a disconnect between those studies and the legal standards? We review issues in study design that frequently arise when they are put to the test in a legal challenge, including for example when a control is and is not necessary, when bridging of study results is and is not acceptable, and the statistics behind properly substantiating equivalence claims and ratio claims.

Jeff Warshafsky
Partner Proskauer Rose LLP
Jennifer Yang
Senior Counsel Proskauer Rose LLP
2:20pm
- 2:30pm
BREAK

2:30pm
- 3:10pm

LEGAL TRENDS IN SPORTS MARKETING

Marketing sponsorships and partnerships of sports leagues, teams, and events are constantly evolving.  Hear from some of the most well-connected legal professionals in the country regarding the key legal issues you should consider when your brand invests in sports.

Daniel Render
Partner Katten Muchin Rosenman LLP
Jeff Gewirtz
Executive Vice President, Business Affairs and Chief Legal Officer BSE Global
3:10pm
- 3:15pm

CLOSING REMARKS

3:15pm
- 4:30pm
NETWORKING RECEPTION


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.