Agile Marketing in the New Normal Presented by Pandora

Life has changed dramatically in the past 4-6 months. The COVID-19 pandemic has created uncertainty like we’ve never seen before. Marketers have been impressive in their ability to be agile in developing creative and producing new work. More recently, the racial issues in America have sparked a global conversation and, as a result, many marketers have quickly stepped-up to re-examine their social responsibility commitments. This is the new normal – an environment that requires marketers to be both agile and thoughtful. This event will share fresh thoughts and insights on agile marketing in the new normal.

when

Start: Monday, July 27, 2020 at 11:00am

End: Monday, July 27, 2020 at 2:00pm

WHERE

Virtual Event (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual $249 Nonmember $249

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Monday, July 27, 2020
11:00am
- 11:10am
Opening Remarks

Molly Knol
Director, Committees and Conferences ANA
11:10am
- 11:15am
Welcome Remarks  

Alan Schanzer
SVP Agency & Advertiser Development Pandora
11:15am
- 11:47am

PANDORA: EXTRAORDINARY TIMES CALL FOR EXTRAORDINARY THINKING

Before 2020, the media landscape was going through change. Consumers were tuning into subscription OTT services and away from ad supported TV at a record pace. Voice, connected car and connected home were in focus and scaled. Consumers were spending more time with devices and consuming more digital audio in more places than ever before.

But today, brands are forced to operate in an environment of change and uncertainty. Economically and socially, the world is not the same and we as marketers need to reevaluate what we say, how we say, who we say it to and what channels we use to reach and earn the attention of the elusive consumer. Flexibility, agility, incremental reach are the new media buzz words.

For leading brands, those words mean different things and lead to varying media strategies. Let’s sit down with top marketers and see how they’ve been applying extraordinary thinking during these extraordinary times.

Alan Schanzer
SVP Agency & Advertiser Development Pandora
Carmen Graf
Head of Global Brand Advertising & Media Indeed
Matthew Coleman
Marketing Director State Farm
11:47am
- 12:19pm

MCDONALD’S: DRIVING A CULTURAL REVOLUTION DURING A PANDEMIC

Join us in conversation as guest subject matter experts discuss the impact of COVID to the multicultural consumer and how brands have responded. Get a “peek under the tent” and hear how McDonald’s executives have worked together, employing a strategic approach to meeting COVID related responsibilities, on a corporate and personal level, all through a multicultural lens

Heather Woodard
Multicultural PR and Engagement Communications Lead McDonald's
Elizabeth Campbell
Senior Director, Cultural Engagement McDonald's
12:19pm
- 12:51pm

WALKER & COMPANY BRANDS: BRINGING BRAND PURPPOSE TO LIFE

Walker & Company exists to make health and beauty simple for people of color. In this session, VP of Marketing, Tia Cummings, will share how the Bevel brand has a very clear purpose: supporting black men and helping them look and feel their best.  With Covid-19 having a disproportionate effect on Black communities and the critical fight for racial justice taking center stage, it has become more important than ever to live that purpose and show support for black people during these trying times. Tia will discuss the importance of having a brand purpose that comes to life in everything you do, so when major events happen that could upend or challenge your marketing strategy, your brand is still set up for success.

Tia Cummings
Vice President of Marketing Walker & Company Brands, Inc.
12:51pm
- 1:23pm

SESSION 4: TBD

Nick Primola
Executive Vice President, CMO Masters Circle ANA
George Hammer
Chief Content Officer IBM
1:23pm
- 1:55pm

Session 5: TBD


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.