Creativity and Emotion in Marketing hosted by Fordham University

Join the ANA Educational Foundation (AEF) and Fordham University’s Center for Positive Marketing on Thursday, March 23, 2023 for an in-person conference to hear from top minds in creativity and emotion in marketing. Learn how brands are harnessing joy, happiness or empathy to drive growth after the past few difficult years. Join us on campus as we hear actionable takeaways and insightful case studies on how top brands are improving their effectiveness through creativity and emotion.


Start: Thursday, March 23, 2023 at 9:00am

End: Thursday, March 23, 2023 at 3:30pm


Fordham University
Lincoln Center Campus McNally Auditorium
140 West 62nd Street
New York, NY 10023

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration Client-Side Tier $0 Platinum Tier $100 Gold Tier $200 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact


Confirmed Speakers:

Victoria Keichinger
VP, Brand Marketing
Coldwell Banker

Doug Zarkin
Vice President & Chief Marketing Officer-Pearle Vision

Patrick McKenna
Head of Marketing, Product and Strategy

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.