The Role of Influencer Marketing in Growing Brands at Saint Augustine’s University (an HBCU)

The global influencer marketing is a billion dollar industry. Brands are shifting their dollars to collaborate with influencers on digital platforms like TikTok, Instagram, and YouTube to reach their captive audiences with product messaging in an authentic way that works for that creator. Those marketing dollars are increasingly shifting to multicultural creators who often are setting the trends that others follow. Hear how different brands are collaborating with these creators that are growing the influencer economy while driving brand growth.

when

Start: Friday, March 24, 2023 at 8:00am

End: Friday, March 24, 2023 at 2:00pm

WHERE

Saint Augustine’s University, MLK Center
1315 Oakwood Avenue
Raleigh, NC 27610

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
IN-PERSON Client-Side Tier $0 Platinum Tier $100 Gold Tier $250 Silver Tier $350 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

Confirmed Sessions:

NASCAR'S INFLUENCER STRATEGY: BUILDING THE NEXT GENERATION OF DIVERSE RACING ENTHUSIASTS
NASCAR is the most influential and well-known auto racing company in the world sanctioning more than 1,500 races annually with the Daytona 500 as the sport’s crown jewel event. Through television, digital, and the racing track experience, the NASCAR platform generates billions of impressions as the organization and its drivers influence culture while also using influencers to help bring more fans into the sport. Hear how NASCAR executes its influencer marketing strategy to attract the next generation of diverse racing enthusiasts. 


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.