The Intersection of Marketing Law and Intellectual Property, Hosted by Finnegan

This event is over.

This exclusive one-day ANA event, sponsored by Finnegan, will explore the intersection of marketing law and intellectual property. The agenda includes discussions on sustainability, changes at the FTC, data ethics, name, image, and likeness rights and athlete sponsorships, and more.  

We hope you can join us virtually via Zoom for a day of learning, networking, and reconnecting. 

Continuing Legal Education (CLE) credit will be offered.


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, September 14, 2021
12:30pm
- 12:40pm

WELCOME REMARKS

12:40pm
- 1:20pm

SUSTAINABILITY 2.0: THE FUTURE OF "GREEN" CLAIMS

The panel will consider the new generation of “green” claims on the heels of the Greenpeace 2020 recyclability report, industry pledges on bold sustainability goals, the FTC coming up on the 10 year anniversary of updating the green guides, and consumers increasingly demanding drastic transparency when it comes to climate and sustainability issues.

Anna Naydonov
Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Kathryn Farrara
Associate General Counsel, NA – Marketing; Data Protection Officer, U.S. Unilever
Katherine Armstrong
Deputy Director, National Advertising Division BBB National Programs
View CLE Materials
1:20pm
- 2:00pm

RECENT FTC CHANGES AND WHAT THEY MEAN FOR CONSUMER PROTECTION ENFORCEMENT

Linda Goldstein
Co-Leader, Advertising, Marketing and Digital Media Practice BakerHostetler LLP
View Event Recap and CLE Materials
2:00pm
- 2:10pm
SESSION BREAK 1

2:10pm
- 2:50pm

THE INTERSECTION OF IP, MARKETING CLAIMS, AND DATA ETHICS IN DIGITAL CAMPAIGNS

The panel will explore putting together the pieces of puzzle for a successful digital campaigns: nailing down your marketing claim, managing risk on the IP side, and accounting for data ethics considerations.

Moderator: Anna Naydonov
Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Douglas A. Rettew
Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Jen Hurley
Director, Legal Affairs T-Mobile USA, Inc.
Brian DeCicco
Executive Director, Customer Strategy Mindshare Worldwide
View CLE Materials
2:50pm
- 3:30pm

NIL AND ATHLETE SPONSORSHIPS: THE CHANGING LANDSCAPE

James Johnston
Partner Davis+Gilbert LLP
Andrew Richman
Associate Davis+Gilbert LLP
View CLE Materials
3:30pm
- 3:40pm
SESSION BREAK 2

3:40pm
- 4:20pm

EMERGING MARKETING LAW AND TRADEMARK ISSUES IN THE FOOD AND BEVERAGE INDUSTRY

Virginia Carron
Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Jessica Hannah
Associate Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
Elyse McNamara
Associate Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
View Presentation
4:20pm
- 5:00pm

IP ISSUES WITH CREATING AND LICENSING FONTS

Margaret Esquenet
Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP
View CLE Materials
5:00pm
- 5:10pm

CLOSING REMARKS