The Intersection of Marketing Law and Intellectual Property, Hosted by Finnegan

This event is over.

This exclusive one-day ANA event, sponsored by Finnegan, will explore the intersection of marketing law and intellectual property. The agenda includes discussions on sustainability, changes at the FTC, data ethics, name, image, and likeness rights and athlete sponsorships, and more.

We hope you can join us virtually via Zoom for a day of learning, networking, and reconnecting.

Continuing Legal Education (CLE) credit will be offered.

Agenda

TIME	EVENT DETAILS	LOCATION
Tuesday, September 14, 2021
12:30pm - 12:40pm	WELCOME REMARKS
12:40pm - 1:20pm	SUSTAINABILITY 2.0: THE FUTURE OF "GREEN" CLAIMS The panel will consider the new generation of “green” claims on the heels of the Greenpeace 2020 recyclability report, industry pledges on bold sustainability goals, the FTC coming up on the 10 year anniversary of updating the green guides, and consumers increasingly demanding drastic transparency when it comes to climate and sustainability issues. Anna Naydonov Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP Kathryn Farrara Associate General Counsel, NA – Marketing; Data Protection Officer, U.S. Unilever Katherine Armstrong Deputy Director, National Advertising Division BBB National Programs View Event Recap and CLE Materials
1:20pm - 2:00pm	RECENT FTC CHANGES AND WHAT THEY MEAN FOR CONSUMER PROTECTION ENFORCEMENT Linda Goldstein Co-Leader, Advertising, Marketing and Digital Media Practice BakerHostetler LLP View Event Recap and CLE Materials
2:00pm - 2:10pm	SESSION BREAK 1
2:10pm - 2:50pm	THE INTERSECTION OF IP, MARKETING CLAIMS, AND DATA ETHICS IN DIGITAL CAMPAIGNS The panel will explore putting together the pieces of puzzle for a successful digital campaigns: nailing down your marketing claim, managing risk on the IP side, and accounting for data ethics considerations. Moderator: Anna Naydonov Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP Douglas A. Rettew Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP Jen Hurley Director, Legal Affairs T-Mobile USA, Inc. Brian DeCicco Executive Director, Customer Strategy Mindshare Worldwide View Event Recap and CLE Materials
2:50pm - 3:30pm	NIL AND ATHLETE SPONSORSHIPS: THE CHANGING LANDSCAPE James Johnston Partner Davis+Gilbert LLP Andrew Richman Associate Davis+Gilbert LLP View Event Recap and CLE Materials
3:30pm - 3:40pm	SESSION BREAK 2
3:40pm - 4:20pm	EMERGING MARKETING LAW AND TRADEMARK ISSUES IN THE FOOD AND BEVERAGE INDUSTRY Virginia Carron Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP Jessica Hannah Associate Finnegan, Henderson, Farabow, Garrett & Dunner, LLP Elyse McNamara Associate Finnegan, Henderson, Farabow, Garrett & Dunner, LLP View Event Recap
4:20pm - 5:00pm	IP ISSUES WITH CREATING AND LICENSING FONTS Margaret Esquenet Partner Finnegan, Henderson, Farabow, Garrett & Dunner, LLP View Event Recap and CLE Materials
5:00pm - 5:10pm	CLOSING REMARKS