All MKC Content

Pitney Bowes needed to generate leads in the absence of events. The key: an interactive web survey where prospects could benchmark their performance. Responders received a customized report that compared their response to their peers and captured qualifying information about each prospect.

L&T Technology Services worked to help engineers adapt to a work-from-home environment through a pair of podcast series.

Stein IAS helped start the conversation about mental health between parents and children earlier with a new children’s book, The Not-So-Happy Elf. Two alternate viewing experiences, including an augmented reality experience, were offered to get people engaged and donating to the Child Mind Institute and 42nd Street.

DSM developed a campaign that elevated the brand above a crowded marketplace by focusing on what matters in their industry: helping people live better lives through nutrition.

Using a targeted multi-channel marketing campaign, First Midwest Bank pursued businesses that might have been dissatisfied with their current banking relationship because of a negative Paycheck Protection Program (PPP) experience.

Through a transparent rebrand, Coldwell Banker Real Estate reinforced its core values, message, and design to show that it is poised for growth and committed to empowering its network to leave their mark on the world of real estate.

Capitalizing on a partnership with Kroenke Sports & Entertainment, Ball leveraged people’s interest in sports to promote awareness of aluminum’s contributions to environmental sustainability.

“Behind the Brand” highlighted the creation of a new identity and relaunch campaign to position Publicis Sapient as a credible digital business transformation partner.

The Downtown Committee of Syracuse created a campaign featuring local business and political leaders encouraging people to safely and responsibly enjoy all that Syracuse had to offer.

This report examines how sports media creators are adapting their social video content to resonate with younger audiences and close the gender gap in sports.

Virbela created the “Ready for Virtually Anything” campaign to rebrand its website and drive growth.

Real estate company Realogy developed sales materials which empowered agents to explain a complicated program to homeowners, using video, social, email, and sales collateral.

Iroquois Healthcare Association promoted recruitment for nursing homes/long-term care facilities by appealing to people with an instinct to care for others.

Rise Interactive used account-based marketing supported by a rich portfolio of content to pursue clients.

Whirlpool’s Maytag Commercial Laundry ROI calculators are personalized, data-driven tools that enable a distributor to provide proof that their product recommendations will deliver a measurable return on investment for laundromat owners.

The SmartPort sales enablement program helped Trelleborg, a global engineering company, guide customers along the buyer journey with appropriate content at every stage.

Samsung Elite is a mobile sales enablement training program that encourages learning, engagement, and professional development of mobile sales representatives. Throughout 2020, Samsung Elite became an essential knowledge destination for its users and a crucial communication tool for the Samsung Retail team.

Launching in a saturated market with entrenched competitors, health care technology company AngioDynamics created a campaign for its Auryon atherectomy product.

Cisco promoted its Webex video conference platform by conveying the power of the collaborations it could unlock through evocations of famous partnerships.

Software company ServiceNow undertook an account-based marketing campaign to expand its business.