Marketing Maestros

Bridging the Proof Gap for OOH Marketers

Posted: Dec 19, 2019 12:00am ET BY James Heller

In today’s data-driven world, failure to measure the results of your advertising is no longer acceptable — not even for out-of-home (OOH) advertising, a tactic historically considered “upper-funnel.”


Making Mergers Work with Amy Barzdukas

Posted: Dec 12, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

Ahead of her session at the 2020 ANA Brand Masters Conference, Presented by Twitter, Amy Barzdukas, EVP and CMO at Poly, sat down with Marni Gordon to give some insight into driving results following a merger.


Insights on ABM from B2 Award-Winner David Caffey

Posted: Dec 11, 2019 12:00am ET BY Denise McDevitt

The focus on account-based marketing (ABM) is growing, especially in the B2B sector. David Caffey, managing partner for North America at MomentumABM, shares the insights into ABM that have garnered his agency multiple B2 Awards in 2019.


CMOs: Are You Ready for CX 2030?

Posted: Dec 10, 2019 12:00am ET BY Wilson Raj

The burgeoning use of consumer tech is causing strain on brands, and the tech continues to evolve. How do CMOs keep up? Using new CX research as the basis for his recommendations, Wilson Raj provides insight into the mind of the future consumer and the actions brands can take now to grow, evolve, and thrive over the next decade.


B2B Communications that Drive Reputation and Revenue

Posted: Dec 5, 2019 12:00am ET BY Dan Lochmann

By combining the best of communications and marketing, companies can tap the power of storytelling to deliver both reputational and business outcomes.


Personalization: The ANA 2019 Marketing Word of the Year

Posted: Dec 4, 2019 12:00am ET BY Bill Duggan

“Personalization” has been selected by ANA members as the 2019 Marketing Word of the Year. The ANA’s Bill Duggan shares his thoughts.


Transforming a Legendary Brand with General Mills’ Brad Hiranaga

Posted: Dec 3, 2019 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

Ahead of his session at the 2020 ANA Brand Masters Conference, the ANA sat down with Brad Hiragana, chief brand officer at General Mills, to get the scoop on how he transformed a legendary brand.


The Case for Training: Build People, Build Your ROI

Posted: Nov 27, 2019 12:00am ET BY Jerusha Harvey

Companies that invest dollars in their people reap rewards not only in employee performance but also in higher than average returns in revenue growth. The ANA’s Jerusha Harvey makes the case for investing in training and development.


Beyond Profit Podcast: A Discussion with Author Joe Jaffe

Posted: Nov 27, 2019 12:00am ET

Is the corporation as we know it going the way of the Dodo bird? It’s quite possible, given the shortening lifespan of corporations, the inability of many Fortune 500 companies to grow revenues, and the cry for brands to have a higher purpose than profits. In the latest episode of the Beyond Profit podcast, Joe Jaffe, author of Built to Suck, explains why companies are doomed to fail unless they ...


Don’t Forget the Boomers, or You Will Leave Money on the Table

Posted: Nov 21, 2019 12:00am ET

America’s older population is growing as the baby boomer generation moves into their older years. Marketers should be smart about reaching them, or they’ll leave money on the table.