Marketing Maestros

Why Content Marketing and Brand Empathy Are Set to Change in Big Ways

Posted: Feb 18, 2020 12:00am ET BY Keith Richey

Brand empathy, foldable phones and the next level of content marketing: Keith Richey of LinkedIn shares his takeaways from CES 2020.

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Streaming Media Services Setting New Table for Advertisers

Posted: Feb 13, 2020 12:00am ET BY Matthew Schwartz

2020 may be the year media historians peg as the time streaming media services — initially touted as ad-free — flipped to an advertising model.

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Advertising Should Be More Like Marketing, And Privacy Laws Will Accelerate This Disruption

Posted: Feb 11, 2020 12:00am ET BY Tod Loofbourrow

Brands have been moving toward an adtech/martech convergence for years, but a new emphasis on data privacy will both accelerate this trend in 2020 and open up meaningful opportunities for CMOs to make measurable contributions to their businesses.

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Beyond Profit Podcast: A Discussion with Reputation Institute CEO Kylie Wright-Ford

Posted: Feb 10, 2020 12:00am ET

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu sits down with Kylie Wright-Ford, CEO of the Reputation Institute, to discuss the importance of maintaining a strong brand reputation, how purpose plays into the equation, and what marketers can do to build brand trust.

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Make Sure You’re Asking Questions

Posted: Feb 6, 2020 12:00am ET BY Marc Goldberg

Fraud is still a lurking threat in the marketing world, and you need to combat it. Here are several questions senior marketers need to ask their agencies, vendors, and teams.

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Key Lessons from the Edelman-LinkedIn 2020 B2B Thought Leadership Impact Study

Posted: Feb 4, 2020 12:00am ET BY Joe Kingsbury

The 2020 Edelman-LinkedIn B2B Thought Leadership Impact Study features insights from more than 3,200 business decision-makers (e.g., buyers) and thought leadership producers from a wide range of industries across APAC, EMEA and the U.S. The findings underscore thought leadership’s impact on B2B demand generation and sales — for better and worse.

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Important Note: This Post Includes Puppies

Posted: Jan 31, 2020 12:00am ET BY Andrew Eitelbach

Whether your top concern as a marketer is building better creative, how to grow a family farm centered on animal welfare into an industry pioneer, or how to get more dogs into your Super Bowl Sunday, January's stories on ANA Newsstand have you covered. Here's a look at some of the key takeaways from this month's stories.

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A Guide to Agency Management In 2020

Posted: Jan 30, 2020 12:00am ET BY Bruno Gralpois, ANA Faculty

Too many marketing priorities can lead to disappointments and tough compromises. As a result, marketing leaders spend a great deal of time and energy deciding what to do, and equally, if not more importantly, what NOT to do. Here are some tips for enhancing your agency management in 2020.

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5 Tips for Improving Your Email’s Effectiveness in 2020

Posted: Jan 29, 2020 12:00am ET BY Ryan Dinger

With more young people using email than Snapchat and Facebook, it is clear that the medium is here to stay as a marketing tool. But just because email isn’t going anywhere doesn’t mean the tactics haven’t changed. In this presentation, we cover five things you should implement in your email marketing in 2020.

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Disrupt or Be Disrupted: A Q&A with Adam Cooper

Posted: Jan 28, 2020 12:00am ET BY Marni Gordon, SVP of committees and conferences, ANA

With emerging technologies, continuously changing consumer preferences and brands of all sizes fighting to cut through the clutter, how do we continue to move fast and think big? The ANA’s Marni Gordon sat down with Adam Cooper, SVP of marketing at the Wonderful Company, to discuss.

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