Marketing Maestros

5 Inspirational Quotes from Marketing Leaders

Posted: Apr 16, 2020 12:00am ET BY Ryan Dinger

No matter who you are, you’re probably not thrilled with how 2020 has gone so far. With that in mind, we’ve combed through our content catalog and have pulled together five inspiring quotes from marketing leaders that may bring you some hope and comfort during these troubled times.

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Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic

Posted: Apr 15, 2020 12:00am ET BY Chris Wayman

Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.

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Disney’s Worldwide Reaction to COVID-19 and Etsy’s Army of Mask-Makers

Posted: Apr 14, 2020 12:00am ET BY Michael Berberich

This week, the ANA’s Michael Berberich highlights how Disney and Etsy are adapting to the novel coronavirus pandemic and provides resources for marketers looking to stay on the leading edge.

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How Content Can Help Your Brand Keep Calm and Carry On — Virtually

Posted: Apr 10, 2020 12:00am ET BY David Brown

In these extraordinary times, we are being tested on multiple fronts — at home, at school and at work. Many questions remain, and new norms, new needs, new relationships, and new experiences are quickly emerging. “Virtual” appears to be the word of the year.

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You’ve Heard of Viral Marketing: What about Virus Marketing?

Posted: Apr 9, 2020 12:00am ET BY Paul P. Robinson

The ANA’s Paul Robinson shares a few brands that are leading the charge by forging new efforts that can help fill the void and tap into our natural human need for belonging in order to feel connected while we are #AloneTogether.

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Beyond Profit Podcast: A Discussion with Eastern Bank’s Paul Alexander

Posted: Apr 9, 2020 12:00am ET

Beyond Profit host Ken Beaulieu sits down with Paul Alexander, chief marketing and communications officer at Eastern Bank, to learn how purpose drives the brand, the company’s commitment to giving back, its spirit of volunteerism, and more. Programming note: This episode was recorded earlier this year.

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Amazon Gives Deliveries a Lyft and Chipotle Goes Virtual

Posted: Apr 8, 2020 12:00am ET BY Matthew Schwartz

Marketing Maestros is providing weekly coverage of how various brands are responding to the novel coronavirus outbreak and relevant resources from the ANA's Marketing Knowledge Center to help your brand do the same.

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Marketers Are Agile and Empathetic in the Age of COVID-19

Posted: Apr 7, 2020 12:00am ET BY Bill Duggan

Marketers have been incredibly agile and empathetic in adjusting their creative messaging given the COVID-19 pandemic. Last week, we surveyed our members to understand if/how creative messaging has been developed and how work is getting produced. Here’s what we learned.

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7 Key Quotes from the 2020 ANA Brand Masters Conference

Posted: Apr 3, 2020 12:00am ET BY Ryan Dinger

The 2020 ANA Brand Masters Conference was jam-packed with valuable insight from some of today’s leading thinkers in the world of brand marketing. Here are seven of our favorite quotes from their presentations.

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Ford and General Mills Take Action Against Coronavirus

Posted: Mar 31, 2020 12:00am ET BY Matthew Schwartz

Starting with this blog post, Marketing Maestros will provide weekly coverage looking into how various brands are responding to the novel coronavirus outbreak and the marketing lessons applied. This week: Ford and GM.

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