Marketing Maestros

A Sea Change in Video Viewing: Helping Marketers Find More Fish in the Streaming Ecosystem

Posted: Oct 21, 2020 12:00am ET BY Kathy Grey

We are indeed experiencing a sea change in consumer behavior as video streaming becomes part of our daily lives. COVID-19 appears to be the watershed moment we have been gearing up for over the past few years.

READ MORE

AI Can't Stand Alone for Brand Suitability: People Play a Vital Role

Posted: Oct 20, 2020 12:00am ET BY Brian Atwood

Advertisers and brands are naturally frustrated when their ads are aligned with unsuitable or irrelevant content — a situation that occurs with alarming frequency. What’s frustrating to many marketers is that AI is supposed to proactively prevent these kinds of catastrophes. Why hasn’t AI fixed this problem yet?

READ MORE

Beyond Profit Podcast: A Discussion with Steve Gross of Life Is Good Playmakers

Posted: Oct 19, 2020 12:00am ET

Thanks to Playmakers, more than 1 million kids each year overcome adverse childhood experiences. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu sits down with Steve Gross, founder and chief playmaker of Life is Good Playmakers, to learn more about the life-changing program.

READ MORE

5 Keys to Unlock a Successful Relationship Management Program

Posted: Oct 15, 2020 12:00am ET BY Greg Wright

Last week, the ANA released the report “The Business Case for Relationship Management” which covers the findings from quantitative and qualitative research conducted by the ANA and the 4A’s. This report looks at the current state of affairs related to relationship management program adoption levels, overall satisfaction, and benefits derived from their use.

READ MORE

A Catalyst for Change in B2B: Google and Ipsos COVID Survey

Posted: Oct 15, 2020 12:00am ET BY Tarun Rathnam

Customers in the age of COVID-19 have adapted to new ways of doing things, and some may reluctant to go back to the old ways. Google research with IPSOS on B2B buyer and marketer behavior since COVID shows that these adaptations extend beyond consumer behavior — we've changed how we do business.

READ MORE

ANA Newsstand: September Highlights

Posted: Oct 14, 2020 12:00am ET BY Andrew Eitelbach

Each month, Andrew Eitelbach, senior editor for ANA Newsstand, rounds up the latest can’t-miss content from the ANA’s four online publications. Here’s the Newsstand review for the month of September.

READ MORE

Amid the Uncertainty, There’s Room for Levity in Ads

Posted: Oct 13, 2020 12:00am ET BY Matthew Schwartz

When the coronavirus began to spread in late March, most brand advertising took on a somber tone. At the time, the messages seemed to resonate with consumers. But as the crisis unfolded, people’s appetite for ads that emphasized the impact of the virus started to wane.

READ MORE

Learnings from the ANA Advertising Financial Management Conference

Posted: Oct 12, 2020 12:00am ET BY Bill Duggan

Our annual Advertising Financial Management Conference was held last week — virtually of course — and the ANA’s Bill Duggan attended for the twentieth year in a row! Here are some of the learnings he took away from the conference.

READ MORE

The Gaping Hole in Compliance

Posted: Oct 8, 2020 12:00am ET BY Richy Glassberg

By now, many brands have spent enormous resources ensuring internal compliance with the GDPR and CCPA. You — or your agencies — have put systems into place to request, track and store consent of the consumers within whom they engage throughout the digital universe. But are you covered? You’re not if any part of your supply chain isn’t fully also compliant.

READ MORE

Global CMO Growth Council Summit 2020: Action Not Ads to Launch Meaningful, Sustainable Change

Posted: Oct 7, 2020 12:00am ET BY Rochelle Carter-Wilson

Two years ago, Marc Pritchard warned, “change won’t come if leaders can’t come to grips [with it] and aren’t willing to go ahead and weather the storm.” On October 19, 2020, chief marketers worldwide are coming together as a global force for change at the Global CMO Growth Council Summit 2020.

READ MORE