Marketing Maestros | Marketing Maestros | Blogs

Nationwide’s Kristi Daraban on Managing Influencer Marketing Program Costs Efficiently

Posted: May 5, 2021 12:00am ET BY Barbie Romero, senior manager of committees and conferences, ANA

The annual ANA Advertising Financial Management Conference is one of the ANA's most dynamic conferences, with a long history and a loyal following. At this year’s conference, Kristi Daraban, associate vice president of social media at Nationwide, will discuss how to balance costs with agencies, influencers, owned and paid media to ensure an effective campaign.

3 Keys to Building a Professional Brand During the WFH Era and Beyond

Posted: May 4, 2021 12:00am ET BY Alyssa Merwin

People of all stripes are reimagining how to build their professional brand, as tens of millions of Americans have been working from home and typically not traveling to get business done. And as we discover (or affirm long-standing beliefs) that work can be performed virtually, the hallmarks of in-person networking have been parked on the edge of the road for the time being.

Congratulations to the 2021 EEC Program Award Winners

Posted: Apr 30, 2021 12:00am ET BY Ryan Phelan, Jose Cebrian

We are excited to announce the winners of the 2021 ANA Email Experience Council’s Email Program Awards. This set of awards seeks to promote excellence in email marketing by showcasing the impact that email is having in the marketplace and within organizations.

Marketing Triumph in The Age of Agility

Posted: Apr 29, 2021 12:00am ET BY Melinda McLaughlin

Agility means to move quickly and easily. It’s the “and easily” part that the industry must confront. The keys to creative and media success today bear no resemblance to the past. But the “messy middle” of execution is stuck in it and holding brands back.

9 Ways to Advertise Your In-House Team’s Caliber

Posted: Apr 28, 2021 12:00am ET BY Greg Wright

In-house agencies and marketing teams have always been at the heart of their brand. The importance of in-house marketing teams through the past year has only been accelerated due to increased reliance on them to deliver business results.

Are You and Your Team Getting the Most from Remote Learning?

Posted: Apr 26, 2021 12:00am ET BY Simon Bradley

During 2020, across his NYU and ANA work, Simon Bradley ran about 100 online learning experiences. Here are his tips on how you and your team can get the most from coming together for your development remotely in the post-COVID world.

Beyond Profit Podcast: Vincent Stanley on Patagonia's Path Forward

Posted: Apr 26, 2021 12:00am ET

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Patagonia's director of philosophy, Vincent Stanley, discusses his brand's purpose statement: "We're in the business to save our home planet." He explains what that purpose means for a company in business to sell clothes, how the brand redefines responsible business in a time of ongoing social and ecological crisis, a ...

What Makes TikTok Tick With Gen Z?

Posted: Apr 22, 2021 12:00am ET BY Jeff Thomas, Renee Weber

Today’s youth have grown up during the digital age. This experience has created new expectations for entertainment and content, which are having a profound impact on how brands effectively engage with Gen Z. No place is this trend more apparent than with TikTok.

Nostalgia Act

Posted: Apr 21, 2021 12:00am ET BY Matthew Schwartz

With the present situation regarding the virus uncertain, at best, we’re predisposed to advertising content that revels in the past (and even if it’s the not-too-distant past).

Building on Affinity: Geofencing and Demographics

Posted: Apr 20, 2021 12:00am ET BY Andre Chandra

Affinity means different things to different brands, but, at heart, it’s about understanding your target audience. When you profile an audience well enough to understand the other brands they like to shop at and the places they like to go, then you can combine that knowledge with your demographic profile and geofencing to put mobile ads on exactly the right devices.