Marketing Maestros
How ANA Newsstand Controls Its Chaos
Posted: Sep 10, 2020 12:00am ET BY Andrew EitelbachA rigorous process is necessary to build credibility and ensure the quality and accuracy of the content that runs in ANA Newsstand. Editor-in-chief Andrew Eitelbach shares how the Newsstand team leverages Trello to transform chaos into that rigorous process.
READ MORETime for Marketers to Reset Their Vernacular, Too?
Posted: Sep 8, 2020 12:00am ET BY Matthew SchwartzAs marketers face a crossroads — and alter both their internal practices and their overall messaging to reflect the larger changes throughout society — they may also consider reevaluating their marketing lexicon and the language they use to communicate with their constituents, customers, and the public.
READ MOREWhat 20 Years of the Multicultural Excellence Awards Can Teach Us
Posted: Sep 3, 2020 12:00am ET BY Joanna ValenteFor 20 years, the Multicultural Excellence Awards have celebrated inclusivity and diversity in advertising, showcasing why committing to creating a better and more equal world is necessary and how influential marketing can truly be. Let’s take a look at what made those campaigns so powerful and inspiring.
READ MOREWhat Brands Can Expect With Sports TV Back
Posted: Sep 1, 2020 12:00am ET BY Mike HerrickThe COVID-19 crisis has made clear how we as a society rely on entertainment to enjoy ourselves. In other words, we’ve been dearly missing our movie theaters, our crowded concert halls, and — especially when it comes to marketing — our live sports. Here are a few technology-driven developments marketers can expect to see when tuning into games tonight and in the weeks ahead.
READ MOREBeyond Profit Podcast: Ethics Expert Rob Chestnut on Acting with Integrity
Posted: Aug 31, 2020 12:00am ETBeyond Profit host Ken Beaulieu catches up with Rob Chestnut, a former chief ethics officer at Airbnb, to discuss why acting with integrity is a business advantage.
READ MOREPoolside Reading
Posted: Aug 27, 2020 12:00am ET BY Andrew EitelbachWhether you’re relaxing poolside or burning the midnight oil, clear your August haze with these cool insights and hot tips from ANA Newsstand.
READ MOREPurpose in a Perfect Storm
Posted: Aug 25, 2020 12:00am ET BY MaryLee SachsThere is no doubt that purpose will be more important than ever having been hit by unprecedented change this year. Not just brand purpose, but rather enterprise-wide purpose that guides an organization and that ladders up to how the organization behaves in its actions and reactions.
READ MOREBest Practice Guidelines for Agency Search Consultants
Posted: Aug 11, 2020 12:00am ET BY Bill DugganThe ANA has partnered with the 4A’s to develop best practice guidelines for agency search consultants. These guidelines are intended to align the interests of marketers and agencies around agency searches and make the process clear and beneficial for all parties.
READ MOREHow B2B Marketers Can Differentiate to Win
Posted: Aug 5, 2020 12:00am ET BY Doug NovackAt this point, the COVID-19 pandemic has forced us to face a new reality that there’s no true boundary between work and personal time. In the same way, there aren’t clean lines between what’s only consumer and what’s considered business. In order to meet these evolving B2B buyer preferences and needs, B2B marketers have a greater call to action to differentiate.
READ MOREBeyond Profit Podcast: A Discussion with Standard Textile’s Judy Sroufe
Posted: Aug 3, 2020 12:00am ETBeyond Profit host Ken Beaulieu sits down with Judy Sroufe, VP of brand marketing and communications at Standard Textile, to discuss how the company defined its purpose, gained internal consensus for it, and the lessons learned along the way.
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