Marketing Maestros
PepsiCo’s Cultural Journey to Reignite Hispanic Growth
Posted: Oct 21, 2019 12:00am ET BY Claudine WaiteKeynote speaker Marissa Solis, VP and general manager of the Hispanic business unit at Pepsi North America Beverages, has over 20 years of marketing management, communications, and sales experience in both the U.S. and Latin American markets. The ANA's Claudine Waite had the chance to catch up with Solis to get sneak preview of her session.
READ MOREBeyond Profit Podcast: A Discussion with CVS CMO Norm de Greve
Posted: Oct 21, 2019 12:00am ETIn 2014, when CVS made the bold decision to stop selling tobacco products in its stores, it was hailed as a powerful example of putting purpose ahead of profit. In the latest episode of Beyond Profit, CVS Health CMO Norm de Greve talks about the importance of taking a stand, how the company benefitted from banning tobacco, its latest ad campaign, and more.
READ MOREWhy Instagram Stories Are a Must for Marketers
Posted: Oct 18, 2019 12:00am ET BY Meg WiseUpon its launch in 2016, Instagram Stories seemed nothing more than a copycat Snapchat feature. Today there is no doubt as to the virality of this snack-able video platform feature, with some projecting the daily user total will reach close to one billion by the end of 2019.
READ MOREBe an Outsider at Work
Posted: Oct 16, 2019 12:00am ET BY Denise McDevittExperiential is an opportunity to prove your brand’s promise by backing up your marketing messages with concrete action. In a Q&A with Jack Morton’s Shelley Elkins, learn how they won REGGIE gold for L.L. Bean through the power of experiential.
READ MOREWoke Marketing: Why Brands Can’t Afford to Ignore Social Issues Affecting Black Consumers
Posted: Oct 15, 2019 12:00am ET BY Claudine WaitePepper Miller, president at The Hunter-Miller Group, and Reginald Osborne, principal and multicultural marketing executive at the Van Osborne Group, will be featured presenters at the 2019 Multicultural Marketing & Diversity Conference, presented by Pandora. The ANA’s Claudine Waite had an opportunity to catch up with Miller and Osborne to discuss their session.
READ MOREHow to Foster a Healthier, More Transparent Client/Agency Relationship
Posted: Oct 14, 2019 12:00am ET BY Joy MeadJoy Mead, EVP and general manager at Blue Chip, shares her insight about trust and transparency gleaned from years working on both side of the client/agency relationship.
READ MOREConnected By Pride: A Q&A With Ricardo Aspiazu
Posted: Oct 9, 2019 12:00am ET BY Denise McDevittTo honor Pride Month last year, Verizon released an ad showing LGBTQ+ youth calling their families and loved ones to come out to them. The ANA’s Denise McDevitt spoke with Ricardo Aspiazu, director of marketing communications at Verizon, about the spot.
READ MORETop Contributors to the Breakdown of Trust in the Ad Ecosystem
Posted: Oct 8, 2019 12:00am ET BY Bill DugganEarlier this year the ANA launched the Trust Consortium in partnership with outside counsel, Reed Smith LLC, to help address the issue of trust between marketers and the advertising ecosystem. The Trust Consortium consists of subject matter experts committed to working together to keep trust on the front burner, emphasizing transparency, integrity, and growth for the overall health and well-being ...
READ MOREShopping Behaviors: Did They Really Change?
Posted: Oct 7, 2019 12:00am ET BY Jean Marc RejaudEven with a changing shopping landscape, the core of shopper behavior has stayed the same. By integrating the five stages of the customer journey, a shopper marketer will better plan what touchpoints for what purpose and in what sequence but also will be able to better integrate with brand campaigns by aligning brand and shopper communications with the requirements of each stage.
READ MOREInsight into “WestJet Christmas Miracle: Uniting Through Traditions”
Posted: Oct 2, 2019 12:00am ET BY Denise McDevittAfter WestJet’s 2019 REGGIE Award success, the ANA’s Denise McDevitt sat down with Corey Evans, senior manager of content at WestJet, to chat about the campaign. Read on to learn key insights on brand activation, longform storytelling, and setting the right KPIs.
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