Marketing Maestros

New ANA White Paper on Payment Terms

Posted: Mar 11, 2020 12:00am ET BY Bill Duggan

This week, ANA released the new white paper, Payment Terms: Current Practices for Marketing Services, based on a member survey and qualitative interviews. We learned a great deal.

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Evolving Your Email Strategy

Posted: Mar 10, 2020 12:00am ET BY Nancy Harris, Alyssa Nahatis

The 2020 ANA Email Evolution Conference will be a must-attend event for marketers seeking to optimize their email strategies. Nancy Harris and Alyssa Nahatis, program co-chairs of the conference, share what they’re looking forward to most about this year’s conference.

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Jon Mandel Returns to the ANA Media Conference

Posted: Mar 6, 2020 3:00pm ET BY Bill Duggan

It’s been five years since Jon Mandel gave his historic speech on media rebates and transparency at the ANA Media Conference. Mandel will be back at this year’s ANA Media Conference, and Bill Duggan sat down with him to discuss his past speech and the future of the industry.

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Talent Disconnects and Talent Solutions

Posted: Mar 5, 2020 12:00am ET BY Elliot Lum

The ANA Educational Foundation’s Elliot Lum shares a breakdown of the key disconnects in recruiting data and measurement talent, and outlines potential solutions.

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Steep Learning Curve for Marketers Considering TikTok

Posted: Mar 3, 2020 12:00am ET BY Matthew Schwartz

The ANA’s Matthew Schwartz spoke with R3’s Greg Paull about TikTok’s growing potential for brand marketers and what’s in store for the video-sharing site.

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Beyond Profit Podcast: A Discussion with StrawberryFrog CEO Scott Goodson

Posted: Mar 3, 2020 12:00am ET

Beyond Profit host Ken Beaulieu sits down with Scott Goodson, CEO of StrawberryFrog, to discuss the findings in a major Brand Purpose study, what brands can do to elevate their do-good efforts, what commonalities the most purposeful companies share, and more.

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We Published a Story Last Month About Reddit, AMA

Posted: Mar 2, 2020 12:00am ET BY Andrew Eitelbach

Marketers, have no fear. We're here to help guide you through the ins and outs of advertising on Reddit. Plus, a new report on managing a global B2B brand, a Q&A with the CEO of Land O'Lakes, and a look at the six-second ad.

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Navigating Marketing’s Turbulent Waters

Posted: Feb 27, 2020 12:00am ET BY Cliff Campeau

The expansion and fragmentation of the advertising sector, fueled by rapid advances in technology, has complicated things for many of the industry’s stakeholders.

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Why Focus on Micro-Influencers for Better Marketing in 2020

Posted: Feb 25, 2020 12:00am ET BY Lesley Vos

In today’s influencer-heavy marketing landscape, authenticity and relatability are more important than popularity. If you still want to get the most out of your influencer marketing endeavors, make sure to focus on micro-influencers in 2020.

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Champions of Growth Podcast - Influencers and the Power of Storytelling with Ursula Ringham

Posted: Feb 24, 2020 12:00am ET

Founder & CEO of RESET Digital, Charles Cantu, sat down with SAP's Head of Global Influencer Marketing, Ursula Ringham, at the ANA Influencer Marketing Conference, to discuss influencers and the power of storytelling.

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