Marketing Maestros | Marketing Maestros | Blogs

They Said It at the ANA Brand Masters

Posted: Aug 11, 2021 12:00am ET BY Bill Duggan

The ANA Brand Masters Conference, presented by Twitter, just wrapped. This year’s theme was “inspirational branding” and below are some inspirational takeaways from conference speakers.

How to Get the Most Value from Your Agencies

Posted: Aug 9, 2021 12:00am ET BY Bruno Gralpois

Why do some partnerships thrive and produce great work while others seem out-of-sync, with mediocre results? Partnership building, brief writing, reviewing proposals, negotiating with agencies, and evaluating creative work are all essential everyday activities conducted by marketers with their agency partners.

The Digital Transformation of an Iconic Brand: A Q&A with Jeff Klein

Posted: Aug 6, 2021 12:00am ET BY Leah Marshall

Over the last 62 years, Little Caesars has grown from a single store in Detroit to the third largest pizza chain in the world. In their presentation at this year’s ANA Digital and Social Media Conference, presented by Meredith, Little Caesars CMO Jeff Klein and McKinney CEO Joe Maglio shared how they reinvigorated the brand with a fresh campaign that sparked conversation and drove results.

New Connected TV Insights from the ANA and Innovid

Posted: Aug 4, 2021 12:00am ET BY Bill Duggan

Connected TV is exploding! There are approximately 75 million unique, addressable CTV households in the U.S. (out of an approximate total of 128 million). Per the latest estimates from eMarketer, CTV ad spending in the U.S. will be over $13 billion this year, and then more than double that amount by 2025.

Marketing Cloud Best Practices for Publishers

Posted: Aug 3, 2021 12:00am ET BY Jenn Choo

The innovations in marketing technologies and platforms over the past decade have been transformational for the marketing industry. For publishers, the latest and greatest in martech software can be both groundbreaking and challenging.

The Only Truly Universal ID Is Multiple IDs

Posted: Jul 29, 2021 12:00am ET BY Bryan MacDonald

The deprecation of third-party cookies and mobile ad IDs (MAIDs) has thrust the data-driven advertising ecosystem into a period of uncertainty. The underlying mechanisms that support targeted marketing are going away, but nobody is quite certain what will take their place.

Audience-Based Buying Is Taking Over: Here’s How Advertisers Can Successfully Adapt

Posted: Jul 27, 2021 12:00am ET BY Marianne Vita

“The only thing that is constant is change.” That adage rang true in Ancient Greece, when it was originally stated by philosopher Heraclitus, and today it rings truer than ever for the TV advertising industry.

Our Fight Against Market Research Fraud: Using Next-Gen Fraud Defenses

Posted: Jul 22, 2021 12:00am ET BY Bonnie Breslauer

There is an immense focus on cookieless solutions as third-party cookies begin to crumble. Given the changing methodology, the industry must continue to be cognizant of fraud and the impact it has on media effectiveness research.

Google’s Quiet Move: Responsive Search Ads Are Now the Default Format

Posted: Jul 20, 2021 12:00am ET BY Brian Coccaro

If you are anything like me, you watched The Queen’s Gambit and now fancy yourself a learned chess player and scholar. As such, Google’s announcement that responsive search ads, or RSAs, are now the default ad format in Google Ads reminds me of a very particular chess tactic: the quiet move.

We Are Rebuilding Digital Advertising: Marketers, Your Choices Matter

Posted: Jul 15, 2021 12:00am ET BY Joe Zawadzki

As we look forward to the reopening of society, “getting back to normal” will become an intentional choice. We can choose what aspects of our pre-pandemic routine we want to go back to and what we want to leave in the past. For marketers, the events of the last year should serve as a catalyst for real and lasting change.