Marketing Maestros
Bringing Video In-House
Posted: Sep 27, 2019 12:00am ET BY Morgan StrawnReaping the benefits of in-house video production requires considerable planning and work from brands as they make a host of decisions around hiring and staffing, capability selection, and team structure.
READ MOREA Data-Driven, Tech-Enabled Media Approach: A Q&A with Hershey's Charlie Chappell
Posted: Sep 26, 2019 12:00am ET BY Bill DugganCharlie Chappell is head of integrated media and communications planning at The Hershey Company. He’ll be speaking at the 2019 ANA Masters of Marketing Conference, and was recently interviewed by ANA group EVP Bill Duggan.
READ MOREMarketers Need to Reflect on Facial Recognition Sooner Rather Than Later
Posted: Sep 25, 2019 12:00am ET BY Matthew SchwartzRecent studies suggest that consumers don’t trust marketers to use facial recognition technology responsibly. The ANA’s Matthew Schwartz explains why it might be time for some serious self-reflection.
READ MOREPurpose Starts Here
Posted: Sep 24, 2019 12:00am ET BY Ken BeaulieuThe ANA Center for Brand Purpose recently released “Discovering Brand Purpose: A Playbook for Uncovering the ‘Why’ of Your Business,” an insight-rich resource for maximizing your understanding of doing good business.
READ MOREHow Advertisers Can Minimize “Out-of-Scope” Surprises
Posted: Sep 20, 2019 12:00am ET BY Cliff CampeauThe SOW provides the basis for an agency to develop its proposed staffing plan and attendant fee recommendation. In an ideal world, the annual SOW is comprehensive in nature, covering both key deliverables and the prospect of potential contingency projects.
READ MOREMedia Agency Compensation Practices: New ANA Report
Posted: Sep 17, 2019 12:00am ET BY Bill DugganThis week ANA released a new report, “Media Agency Compensation Practices.” Here are the highlights as outlined by ANA group EVP Bill Duggan.
READ MOREThe Kind of Influencer Money Can’t Buy
Posted: Sep 16, 2019 12:00am ET BY Neil FeinsteinAdvocacy influencers are concerned, activist citizens who are motivated by a cherished cause or ideology, a sense of social justice and fairness. Instead of funneling their passion into hawking brands, they post, tweet, vlog, and podcast to change the world.
READ MOREIt’s Time to #SeeALL
Posted: Sep 16, 2019 12:00am ET BY Gilbert Dávila, chair of ANA Multicultural Marketing and Diversity CommitteeThe ANA and AIMM are prioritizing inclusion and equality as a call to action for corporations looking to drive incremental growth. Learn how you can join in with our new metric.
READ MOREAn Interview With "Built to Suck" Author Joseph Jaffe
Posted: Sep 12, 2019 12:00am ET BY Bill DugganANA group EVP Bill Duggan speaks with Joseph Jaffe, admiral and co-founder at HMS Beagle and author of Built to Suck, to get a sneak peek into the wisdom he'll be imparting at the 2019 Masters of Marketing Week.
READ MORETime to Reevaluate Expectations for Breaking Down Business Silos
Posted: Sep 10, 2019 12:00am ET BY Matthew SchwartzThe marketing and advertising industries are awash with conferences focusing on breaking down silos and how CMOs and marketing directors can be agents of change. Yet despite the constant drumbeating, silos are a recurring issue.
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