Marketing Maestros

Keen Interest in the ANA’s List of Certified Diverse Suppliers

Posted: Jul 28, 2020 12:00am ET BY Bill Duggan

Last week ANA released our initial list of “Certified Diverse Suppliers for Advertising and Marketing.” The list consists of more than 100 companies — agencies, media, production, promotion, research, and more.

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Marketing Changes Wrought by Pandemic Feel Permanent Already

Posted: Jul 23, 2020 12:00am ET BY Matthew Schwartz

Marketing Maestros reached out to a few senior marketing executives to get a better sense of how the pandemic will affect certain aspects of marketing for the long-term and what brand managers can do to respond to the changes proactively.

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Inside the RAB’s Audio Pulse Poll

Posted: Jul 21, 2020 12:00am ET

For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.

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4 Steps to Boost Marketing Efficiency Now

Posted: Jul 16, 2020 12:00am ET BY Cliff Campeau

Driving performance, improving efficiency and boosting working dollars are three primary focus areas of marketers the world over. COVID-19 and the related budgetary pressures aside, this has been a focus of marketers, and will continue to be well into the future.

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Growth and Opportunities in Content Marketing

Posted: Jul 15, 2020 12:00am ET BY Paul P. Robinson

This week, the ANA released the new white paper, "Growth and Opportunities in Content Marketing,” based on a 2019 survey. The ANA partnered with the Content Council to conduct the study which revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase.

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Flexibility Is the New Media Optimizer

Posted: Jul 14, 2020 12:00am ET BY Steve Lanzano

These are tough times for marketers — consumer behavior is unpredictable due to the COVID-19 pandemic, businesses large and small are in varying phases of reopening, and media consumption is experiencing drastic shifts. Throughout all the turmoil, one medium is healthier than ever, and even growing its audience: local broadcast TV.

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Reminder: The Talent Gap Still Exists

Posted: Jul 7, 2020 12:00am ET BY Andrew Eitelbach

The pandemic has changed everything — except the need to bridge the talent gap. In sickness and health, in good economies and bad, the need for talent will always be with us.

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Adapting to the COVID Landscape with LEGO

Posted: Jun 30, 2020 12:00am ET BY Barbie Romero, senior manager of committees and conferences, ANA

James Gregson, director and head of social studio for the Americas at LEGO, speaks with the ANA about the COVID-19 pandemic and LEGO’s response ahead of the 2020 ANA Digital and Social Media Conference, which will be held virtually.

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Confessions of a B2B Marketer

Posted: Jun 25, 2020 12:00am ET BY Michelle Bandler

More than ever, digital experiences are essential to get daily tasks done. What does that mean for B2B marketers looking to reach and shepherd B2B buyers through the purchasing process?

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It's Time to Align the TV Upfront Marketplace with the Calendar

Posted: Jun 23, 2020 12:00am ET BY Bill Duggan

It’s upfront presentation season. But now, more than at any other time in the 60-year history of the upfront, we need to change the timing of the marketplace to align inventory sold with the calendar year.

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