Marketing Maestros

Growing from Within

Posted: Nov 16, 2018 12:00pm ET BY Chuck Kapelke

As the list of demands placed on marketers keeps growing, marketing leaders have to make sure their teams are up to speed in all aspects of their business. Here are three tips for creating successful training and professional development programs.


A Diversity Report for the Advertising/Marketing Industry — And A Call to Action

Posted: Nov 15, 2018 3:00pm ET BY Bill Duggan

A new ANA report offers a look at the state of gender and ethnic diversity at ANA client-side marketer member companies.


Purpose Takes Center Stage

Posted: Nov 14, 2018 12:00am ET BY Ken Beaulieu

Aligning an organization around a well-articulated and meaningful purpose has a greater impact on growth than any particular product or service. The new ANA Center for Brand Purpose will provide tools and resources to help brands overcome the challenges of bringing purpose to life.


Big Box Retailers Buying Into Influencer Marketing

Posted: Nov 13, 2018 2:00pm ET BY Jeff Weber

Buzzoole's Jeff Weber looks at how big-box retailers are leveraging influencers to reach consumers.


Reimagining Creativity

Posted: Nov 12, 2018 2:00pm ET BY Crystal Albanese

In this Q&A, Chobani's Leland Maschmeyer explains why the company launched its in-house agency, how it balances work with external agencies, and what work he's most proud of.


7 Key Takeaways from ANA Influencer Marketing at Advertising Week New York

Posted: Nov 9, 2018 1:00pm ET BY Leah Marshall

ANA's Leah Marshall shares seven tips to help marketers maximize their influencer marketing programs.


Here's How These Brands Used Influencer Marketing Successfully

Posted: Nov 8, 2018 10:00am ET BY Joanna Valente

For companies, the challenge is in leveraging influencers the right way to engage with consumers personally and authentically. Here's how four brands merged influencer marketing with personal storytelling effectively.


How an Analytics Culture Drives Exceptional Business Results

Posted: Nov 7, 2018 2:00pm ET BY Mark A. Galliher

Brands that have advanced analytics cultures experience greater business success, according to a new Forrester study. ANA's Mark Galliher shares more findings from the study.


The Evolution of Political Advertising

Posted: Nov 6, 2018 10:00am ET BY Dan Sinagoga

In today's fragmented video landscape, following the data with audience-focused, cable TV campaigns will drive results for political advertisers.


The Rise of the Modern Gamer: Today’s Trendsetter

Posted: Nov 5, 2018 10:00am ET BY Amelia Rance

Today’s avid gamers are entering new life stages, becoming parents and homeowners with high incomes and high aspirations. Here’s a look at what brands need to know to connect with this audience.