Marketing Maestros
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A Conversation with Amy Spiridakis
Posted: Apr 23, 2019 12:00am ET BY Mike KaufmanWorking for a scaled brand is nothing new for Amy Spiridakis, VP of marketing and insights at PepsiCo Beverages North America. Ahead of her presentation at #ANAActivate, the ANA caught up with Amy.
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Four Pillars of Sustainable Business and Green Marketing
Posted: Apr 22, 2019 12:00am ET BY Morgan StrawnBrands have the opportunity and responsibility to do good for the planet. Here are four key ways to participate in sustainability while driving growth for your brand.
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Planning for Success: Eight Priorities for CMOs Come 2020
Posted: Apr 19, 2019 12:00pm ET BY Bruno GralpoisIt’s never too soon to plan for the future. Here are eight things CMOs can expect the following from their agency ecosystem leading up to 2020.
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10 Highlights from #ANAMedia
Posted: Apr 18, 2019 12:00am ET BY Bill DugganBill Duggan recaps this year’s ANA Media Conference, which Peter Macey of Quantcast called “the bullhorn for the industry for greater efficiency, transparency and best practices in media.”
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Will Cooler Digital Screens Heat up CPG Sales?
Posted: Apr 17, 2019 12:00am ET BY Michael J. McDermottWhile the company deploying the new technology continues to play it cool, marketing experts see tremendous upside for consumer brands catering to retailers.
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If You Are Not Studying D2C Brands, Here Are Two Big Reasons to Start Now
Posted: Apr 16, 2019 12:00am ET BY Pini YakuelDirect-to-consumer brands have transformed shopping. Here are two big reasons why the D2C movement is gaining even more steam.
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Everyday Innovation with Kristi Argyilan
Posted: Apr 15, 2019 12:00am ET BY Marni GordonKristi Argyilan, SVP of marketing at Target, will be speaking at this year’s ANA Digital & Social Media Conference. Here, she shares her wisdom about creating a culture where innovation is driven by the basics.
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Innovation Is Everywhere — the Retail Experience in NYC
Posted: Apr 12, 2019 12:00am ET BY Paul P. RobinsonMarketers are obsessed with innovation, but do they know it’s right under their noses? The ANA’s Paul Robinson shares insights from a recent Shopper/Commerce Marketing Committee meeting.
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Three Emerging Tech Trends Brands Need to Embrace to Make Personalization a Priority
Posted: Apr 11, 2019 12:00am ET BY Penry PriceWith the winter trinity of tech festivals behind us, let’s look at three major tech trends marketers need to bone up about for the next several months and beyond.
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ANA’s 2019 Influencer Marketing Guide and Playbook
Posted: Apr 10, 2019 12:00am ET BY Leah MarshallThe ANA’s influencer marketing resources are everything you need to help establish and execute your influencer strategy.
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