Marketing Maestros

Multicultural Marketing Is More Important than Ever

Posted: Aug 6, 2014 11:00am ET BY Andrew Eitelbach, senior manager of marketing and communications

A new training seminar form the ANA School of Marketing that focuses on how to effectively reach multicultural audiences.

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Advertising Transparency – Let the Buyer Beware

Posted: Jul 30, 2014 10:00am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights on agency trading desk transparency, which is one of marketers’ biggest concerns about media buying.

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75 Percent of Office Workers Do This

Posted: Jul 29, 2014 11:00am ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman explains the benefit of participating in an ANA webinar and shares some insights from previous webinars.

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Industry Study of Advertising Bot Fraud Announced!

Posted: Jul 14, 2014 10:51am ET BY Bill Duggan, Group EVP, ANA

ANA and online fraud detection firm White Ops have announced a joint research initiative to determine the level of bot fraud occurring across the digital advertising industry and provide actionable data and insights which marketers can use to reduce bot fraud in their future campaigns.

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Let Me Tell You About Don

Posted: Jul 1, 2014 12:30pm ET BY Michael Berberich, manager, marketing knowledge center

ANA's Michael Berberich shares social media marketing advice from author Ben Blakesley.

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Catchy Jingles and Theme Songs

Posted: Jun 26, 2014 2:00pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

The ANA's Jesse Feldman shares some of the most recently added content to the Marketing Knowledge Center.

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ANA at CES 2015!

Posted: Jun 11, 2014 10:51am ET BY Bill Duggan, Group EVP, ANA

In this blog, ANA's Bill Duggan announces that ANA will be a part of "C Space" at the 2015 Consumer Electronics Show.

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What B2B Marketers Can Teach the Rest of Us!

Posted: Jun 10, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

In this blog, ANA's Bill Duggan discusses his key findings at the BMA Conference.

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What’s New at the MKC?

Posted: Jun 4, 2014 2:30pm ET BY Jesse Feldman, senior manager of content strategy and partnerships

ANA's Jesse Feldman explains some recent changes to the Marketing Knowledge Center.

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The Case For Media Procurement

Posted: May 20, 2014 11:00am ET BY Bill Duggan, Group EVP, ANA

In this blog, ANA's Bill Duggan emphasizes the need for procurement professionals to focus on media and makes a case for media procurement.

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