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A Spotlight on Purpose: Ten Questions for Mars, Inc. Executive Andy Pharoah

Posted: Sep 14, 2020 12:00am ET BY Stephen Hahn-Griffiths

Purpose isn’t just a strategic concept at Mars, Inc. — it’s a guiding principle that drives how the company does business. RepTrak EVP Stephen Hahn-Griffiths spoke with Andy Pharoah, VP of corporate affairs and sustainability at Mars Inc., who provided perspective on 10 key areas of purpose.

How ANA Magazine Controls Its Chaos

Posted: Sep 10, 2020 12:00am ET BY Andrew Eitelbach

A rigorous process is necessary to build credibility and ensure the quality and accuracy of the content that runs in ANA magazine. Editor-in-chief Andrew Eitelbach shares how the ANA magazine team leverages Trello to transform chaos into that rigorous process.

Time for Marketers to Reset Their Vernacular, Too?

Posted: Sep 8, 2020 12:00am ET BY Matthew Schwartz

As marketers face a crossroads — and alter both their internal practices and their overall messaging to reflect the larger changes throughout society — they may also consider reevaluating their marketing lexicon and the language they use to communicate with their constituents, customers, and the public.

What 20 Years of the Multicultural Excellence Awards Can Teach Us

Posted: Sep 3, 2020 12:00am ET BY Joanna Fragopoulos

For 20 years, the Multicultural Excellence Awards have celebrated inclusivity and diversity in advertising, showcasing why committing to creating a better and more equal world is necessary and how influential marketing can truly be. Let’s take a look at what made those campaigns so powerful and inspiring.

What Brands Can Expect With Sports TV Back

Posted: Sep 1, 2020 12:00am ET BY Mike Herrick

The COVID-19 crisis has made clear how we as a society rely on entertainment to enjoy ourselves. In other words, we’ve been dearly missing our movie theaters, our crowded concert halls, and — especially when it comes to marketing — our live sports. Here are a few technology-driven developments marketers can expect to see when tuning into games tonight and in the weeks ahead.

Beyond Profit Podcast: Ethics Expert Rob Chestnut on Acting with Integrity

Posted: Aug 31, 2020 12:00am ET

Beyond Profit host Ken Beaulieu catches up with Rob Chestnut, a former chief ethics officer at Airbnb, to discuss why acting with integrity is a business advantage.

Poolside Reading

Posted: Aug 27, 2020 12:00am ET BY Andrew Eitelbach

Whether you’re relaxing poolside or burning the midnight oil, clear your August haze with these cool insights and hot tips from ANA magazine.

Purpose in a Perfect Storm

Posted: Aug 25, 2020 12:00am ET BY MaryLee Sachs

There is no doubt that purpose will be more important than ever having been hit by unprecedented change this year. Not just brand purpose, but rather enterprise-wide purpose that guides an organization and that ladders up to how the organization behaves in its actions and reactions.

Best Practice Guidelines for Agency Search Consultants

Posted: Aug 11, 2020 12:00am ET BY Bill Duggan

The ANA has partnered with the 4A’s to develop best practice guidelines for agency search consultants. These guidelines are intended to align the interests of marketers and agencies around agency searches and make the process clear and beneficial for all parties.

How B2B Marketers Can Differentiate to Win

Posted: Aug 5, 2020 12:00am ET BY Doug Novack

At this point, the COVID-19 pandemic has forced us to face a new reality that there’s no true boundary between work and personal time. In the same way, there aren’t clean lines between what’s only consumer and what’s considered business. In order to meet these evolving B2B buyer preferences and needs, B2B marketers have a greater call to action to differentiate.