Marketing Maestros

Real-Time Marketing: Getting Started is the Hardest Part….

Posted: Nov 8, 2013 3:00pm ET BY Meghan Medlock, director of committees and conferences, ANA

ANA's Meghan Medlock offers some insights on how marketers can begin and shape their Real-Time Marketing Plans

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My Pilot Also Needs to be the Chief Communications Officer

Posted: Nov 4, 2013 9:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan uses a recent news story to show why better communication is needed between in-flight crews and passengers

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Halloween Scare for the Marketing Industry: Measurement

Posted: Oct 31, 2013 10:22am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan shares insights from the "Optimizing Integrated Multi-Screen Campaigns" Report

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No Irish Need Apply

Posted: Oct 28, 2013 10:30am ET BY Bill Duggan, Group EVP, ANA

ANA's Bill Duggan gives a brief history of multiculturalism in America in advance of the ANA Multicultural Marketing & Diversity Conference

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Highlights from ANA Content Marketing Members Only Conference

Posted: Oct 24, 2013 9:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

In this blog, Marni Gordon, vice president at ANA, provides highlights from the ANA Content Marketing Members Only Conference.

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Insights from Procurement Day

Posted: Oct 23, 2013 10:22am ET BY Bill Duggan, Group EVP, ANA

ANA Procurement Day was hosted by BP in Chicago on October 23. The key takeaways included identifying the role of procurement, emerging procurement practices, and tips for getting started in marketing procurement.

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For Experiential Marketers Facilitating Fan Interaction Post-event Is Just as Important as the Event

Posted: Oct 10, 2013 12:20pm ET BY Yasmin Melendez, director of committees and conferences, ANA

Grand Central Station is a hub of constant activity and experiential marketers flock to it to give away free samples and raise brand awareness with New Yorkers and tourists.

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Congrats to those Companies who Embrace LGBT Consumers & Employees

Posted: Oct 10, 2013 9:37am ET BY Bill Duggan, Group EVP, ANA

ANA’s Multicultural Excellence Awards once again has a LGBT category and, this year, that category received more entries than ever before.

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What I Learned @ The ANA Masters of Marketing Conference

Posted: Oct 8, 2013 10:37am ET BY Bill Duggan, Group EVP, ANA

I am just back from the ANA Masters of Marketing Conference, where I learned so much, including:

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Insights from the Multicultural Excellence Awards Judges

Posted: Sep 30, 2013 1:41pm ET BY Yasmin Melendez, director of committees and conferences, ANA

The Multicultural Excellence Awards judges share their perspective on this year’s entries.

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