Marketing Maestros | Marketing Maestros | Blogs

Adjusting Marketing Budgets Is Multi-Dimensional

Posted: Jun 9, 2020 12:00am ET BY Cliff Campeau

When the year began, few could have predicted the level of upheaval the economy would experience as a result of the COVID-19 pandemic. Organizations have sprung into action, many slashing advertising spend, along with other expenses, as they seek to offset dramatic reductions in revenue and to deal with mounting cash flow challenges.

5 Resources for ANA Members Working from Home

Posted: Jun 4, 2020 12:00am ET BY Ryan Dinger

The ANA provides its enterprising members with a wealth of great resources — many of them accessible even while practicing social distancing. Here are five ANA benefits that members can use to drive meaningful brand growth no matter where their office is currently located.

President Trump's Executive Order on Social Media Platform Censorship

Posted: Jun 3, 2020 12:00am ET BY Doug Wood

Douglas J. Wood, general counsel for the ANA and a partner at Reed Smith, shares his thoughts on President Trump’s Executive Order on Preventing Online Censorship, his call for reform under the Communications Decency Act, and the importance of the First Amendment.

How Local Will Lead the Way Out of the Crisis

Posted: May 27, 2020 12:00am ET BY Steve Lanzano

Businesses of all types and sizes are struggling to get back on their feet as a result of COVID’s gut punch, from local restaurants, car dealerships, and retailers to national travel and hospitality chains. Steve Lanzano, president and CEO of TVB, believes local markets will be where businesses spark back to life again — and local television will be the best conduit to get there.

Beyond Profit Podcast: A Discussion with SAP CMO Alicia Tillman

Posted: May 27, 2020 12:00am ET

Beyond Profit host Ken Beaulieu catches up with Alicia Tillman, CMO at SAP, to discuss how purpose guides decision-making, the brand’s response to the crisis, how marketing will evolve, and more.

B2B Marketing Gets Personal(ized)

Posted: May 26, 2020 12:00am ET BY Julia Doheny

B2B marketers in North America and Europe are looking to “get personal” with their marketing communications in 2020 and beyond, according to new research.

5 Ways Marketing Could Be Different Post-COVID-19

Posted: May 25, 2020 12:00am ET BY Ryan Dinger

Though the COVID-19 pandemic has created uncertainty across every facet of society, one thing is clear: The world will never be the same again. Here are five predictions on how marketing could evolve after the pandemic ends.

Designing a Personalization Go-To-Market Strategy

Posted: May 21, 2020 12:00am ET

Dynamic creative optimization (DCO) is a technology that uses data to choose – in real time – the most relevant set of visual components to show, optimizing the brand’s creative message to be more personal to the user. In this SlideShare, Innovid provides best practices for your DCO strategy.

Miller Lite and Chipotle Crush Social to Keep Their Brands Fresh During COVID-19

Posted: May 20, 2020 12:00am ET BY Wendy Ball

Miller Lite gains some very valuable advertising in ESPN's popular documentary The Last Dance, and Chipotle engages house-bound fans on Tik Tok. Plus, ANA resources to help your brand adapt to the changing COVID-19 landscape.

The Future of Brand Lift Studies Is Brand Intender Rate

Posted: May 19, 2020 12:00am ET BY Stephen Jepson

Traditional brand lift studies are valuable, but they fail to give brands a complete picture of their audience, or the impact of their marketing. Brand intender rate (BIR) is a new way to look at campaign performance and optimization.