Marketing Maestros | Marketing Maestros | Blogs

CFOs Ought to Know

Posted: Apr 30, 2020 12:00am ET BY Marc Goldberg

In the digital ad business, CMOs take all the heat when things go awry. Yet it’s the CFOs that get robbed blind every day and never seem to do anything about it. That’s because most don’t know enough to know how badly they are getting swindled.

Experience Will Drive the New Normal Post-COVID-19

Posted: Apr 29, 2020 12:00am ET BY David Shulman

What inventions and innovations will emerge during this time that will change our lives as we know it? David Shulman, chief experience officer at VMLY&R, shares his thoughts.

The In-House Agency Advantage

Posted: Apr 28, 2020 12:00am ET BY T. Alex Blum, Andrea Ruskin

T. Alex Blum and Andrea B. Ruskin of Blum Consulting Partners explain how to leverage your internal teams during COVID-19.

Dampening COVID-19’s Effects with AB InBev and Hyundai

Posted: Apr 27, 2020 12:00am ET BY Morgan Strawn

In the midst of our global pandemic, conscientious brands are looking for ways to combat COVID-19 and its effects. In some cases, these brands have to think outside the box to make their contributions.

Beyond Profit Podcast: A Discussion with DoSomething.org CEO Aria Finger

Posted: Apr 27, 2020 12:00am ET

Beyond Profit host Ken Beaulieu sits down with DoSomething CEO Aria Finger to discuss the organization’s remarkable response to the COVID-19 crisis, how it partners with brands to extend the scope and impact of its campaigns, and more.

Chris Schermer’s Insight into Working with Red Wing Shoes

Posted: Apr 23, 2020 12:00am ET BY Denise McDevitt

Chris Schermer, president of the B2 Award-winning agency SCHERMER, knows today’s B2B marketers are under pressure to generate sales. But when it came to his work with the Red Wing Shoe Company, his agency was sure to balance the drive for sales with a push for brand awareness. In a Q&A with the ANA’s Denise McDevitt, Schermer breaks down how his team did work that snagged a B2 Award.

You’re Sitting on a Golden Brand Building Opportunity — Don’t Waste it

Posted: Apr 23, 2020 12:00am ET BY Chris Vitti

If you have the budget, now is the best time to build the brand of your business. Here’s why.

The Future of Work Is Holistic, Virtual, and Remote

Posted: Apr 22, 2020 12:00am ET BY Joanna Fragopoulos

With the current pandemic altering how people live in both their personal and professional lives, the recent changes to the workforce are more apparent — and, if anything, our use of technology can be used to help mitigate losses and allow new workflows to be efficient.

5 ANA Resources for Working from Home

Posted: Apr 22, 2020 12:00am ET BY Ryan Dinger

The ANA has ample resources to help marketers enrich their knowledge and improve their skills while working from home. Here are five things to get you started.

When it Comes to Programmatic Digital, the “Same-Old, Same-Old” Isn’t Working

Posted: Apr 21, 2020 12:00am ET BY Cliff Campeau

Media’s murky supply chain, wrought by fraud and congested with too many intermediaries between advertisers and publishers, continues to serve up challenges for digital media advertisers.