Marketing Maestros

Nielsen: Brand-Specific Commercial Ratings Solution Provider

Posted: Jun 21, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

Nielsen pioneered television audience measurement and analytics. In the U.S. today, the Nielsen ratings are the basis for assessing the audience from broadcast, syndication, and cable programming, and the currency by which the associated advertising is transacted for both national and local spots.

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3D Network from ESPN to Be Closed Down

Posted: Jun 14, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

It was just announced that ESPN’s 3D network, which was launched in June 2010, will be closed down by the end of the year. According to MediaPost, that decision follows a big slowdown in theatrical 3D films and an overall lack of 3D TV interest/adoption by consumers. Sorry to say, I am not surprised.

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comScore: Brand-Specific Commercial Ratings Solution Provider

Posted: Jun 14, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

comScore provides audience and advertising analytics to measure how consumers use digital and TV platforms, including PCs/laptops, smartphones, tablets, “smart TVs,” gaming devices, and of course traditional TV.

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Advertisers Cater to Hispanics via English Language Television

Posted: Jun 7, 2013 12:00am ET BY Yasmin Melendez, director of committees and conferences, ANA

Last June, Ford aired a Spanish language commercial for its Ford Escape during the fourth game of the NBA finals on ABC. While this initially confused some viewers, it signifies a recent trend of advertisers targeting Hispanics via English language television.

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Insights from Dick Costolo and Les Moonves from the Nielsen Consumer 360 Conference

Posted: Jun 6, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

I attended the Nielsen Consumer 360 Conference earlier in the week in Phoenix, along with about 1000 other attendees. Below are highlights from the two opening speakers of the conference, Dick Costolo and Leslie Moonves.

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INVIDI Technologies: Brand-Specific Commercial Ratings Solution Provider

Posted: Jun 6, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

INVIDI Technologies calls itself “the world’s only truly addressable targeted television advertising and marketing solution for cable, satellite, and telco service providers.” The company was founded in 2000 to increase the effectiveness of television advertising by making it addressable to households and individual viewers.

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PrecisionDemand: Brand-Specific Commercial Ratings Solution Provider

Posted: Jun 3, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

PrecisionDemand refers to itself as a “TV marketing firm with a solution for accurately targeting all TV and measuring its impact in real time” and “a marketing platform that leverages big data to provide insights and drive compelling efficiencies for clients.”

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Simulmedia: Brand-Specific Commercial Ratings Solution Provider

Posted: May 29, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

Simulmedia started with the idea of helping TV networks figure out when best to place their network promotions, before offering solutions for all advertisers that want to reach targeted television audiences. The company calls itself “an audience-driven ad network for television,” and sells television advertising campaigns

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Rentrak: Brand-Specific Commercial Ratings Solution Provider

Posted: May 20, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

The new ANA white paper, “Brand-Specific Commercial Ratings–Benefits and Solution Providers,” highlights solutions from eight companies for brand-specific commercial ratings. This blog provides a recap of Rentrak’s offerings

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Kantar Media: Brand-Specific Commercial Ratings Solution Provider

Posted: May 15, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

The new ANA white paper, “Brand-Specific Commercial Ratings–Benefits and Solution Providers,” highlights solutions from eight companies for brand-specific commercial ratings. This blog provides a recap of Kantar Media’s offerings.

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