Marketing Maestros

Counting Blessings, Not Miles

Posted: Apr 19, 2013 9:32am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

I was one of the lucky ones who were treated Monday in the main medical tent at the Boston Marathon, just beyond the finish line.

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Bright Outlook from the Gap

Posted: Apr 19, 2013 8:30am ET BY Lynn Santa Lucia

When you’re trying to revitalize a brand, you can get lost in an avalanche of opportunity. And if you’re like Gap’s global CMO Seth Farbman, you can tend to push very fast. The former Ogilvy exec, who joined the retailer two years ago, is a self-described type-A marketer and admits that initially he was looking in all the wrong places to inject some oomph into the brand — namely, at brands ...

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Contribute to The One Fund Boston

Posted: Apr 19, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

I was in Boston on Patriots Day -- first for the Red Sox game and then we (I was with my wife and three kids) walked to Boylston Street to watch the runners in the final stretch of the Boston Marathon. We were close enough to hear the two explosions. Just minutes before, we decided to walk to the finish line but after a few steps changed our minds. We were lucky. Our hearts go out to all those imp ...

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Sharing Is the New Essential

Posted: Apr 18, 2013 12:03pm ET BY Lynn Santa Lucia

As a mother of three children, Dell CMO Karen Quintos has learned that there’s a real difference between hearing and listening, a difference that also applies to the business world. For example, if your company is monitoring conversations on Facebook and Twitter but not acting on the rich insights, you’re not really listening, she says.

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8 Lessons on Fixing a Mistake

Posted: Apr 16, 2013 8:12am ET BY Rick Knecht

On Tuesday, April 2, the public web-based secure digital file delivery service YouSendIt lost access to half its functionality: files couldn’t be downloaded. Users got error messages. Work couldn’t be completed. What happened? How did the company handle it? Is YouSendIt about to be YouEndIt?

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Results of Latest ANA Recession Survey

Posted: Apr 3, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA has just released the results of our latest Recession Survey, a survey initiated in the depths of the recession in 2009 (hence the name!) and repeated annually since. The objective of the survey is to understand how the current economic atmosphere is affecting client-side marketers.

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Are You Listening to Your Customers?

Posted: Apr 1, 2013 12:00am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

As a mother of three children, Dell CMO Karen Quintos has learned that there’s a real difference between hearing and listening, a difference that also applies to the business world. For example, if your company is monitoring conversations on Facebook and Twitter but not acting on the rich insights, you’re not really listening, she says.

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Marketers Still Challenging Agencies to Reduce Costs

Posted: Mar 26, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA is about to release the results of our latest Recession Survey, a survey initiated in the depths of the recession in 2009 (hence the name!) and repeated annually since.

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Transparency and Agency Trading Desks

Posted: Mar 22, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

This week’s Advertising Age features a terrific article by Alexandra Bruell reporting on a panel discussion at the recent 4A’s Transformation Conference. The panel featured six media agency heads and a contentious debate on agency trading desks. ANA agrees that there are indeed transparency concerns with agency trading desks.

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Facebook vs. Twitter: Hashtags and Social TV Ratings

Posted: Mar 19, 2013 12:00am ET BY Marni Gordon, vice president of committees and conferences, ANA

Last week, The Wall Street Journal reported that Facebook is working on incorporating hashtags as a way to group conversations. Hashtags, one of Twitter’s key symbols, are already prevalent within Instagram which was acquired by Facebook last year.

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