Marketing Maestros

Never Stop Connecting with Influencers

Posted: Feb 6, 2013 12:00am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

Sartori CMO Chad Vincent views social media as the “great equalizer” for companies with a limited marketing budget. When he joined the company in 2010, after serving as chief branding officer at Fiskars, he immediately scanned the blogosphere to not only see what people were talking about, but also determine whether they were a good fit for the brand.


Innovation Day at Walmart

Posted: Feb 6, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

I made my first-ever trip to Bentonville, Arkansas this past week where Walmart hosted ANA Innovation Day. Here are some highlights from the day:


ANA Members Want Brand-Specific Commercial Ratings

Posted: Jan 30, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

Last week, ANA hosted the Commercial Ratings Summit. Our purpose was to discuss solutions that could help facilitate the availability of brand-specific commercial ratings for television. The meeting was attended by 92 individuals representing client-side marketers, agencies, media (network, cable, and syndication), solution providers, industry trade associations, and other interested parties.


Facial Recognition – A Better Solution for Television Ratings?

Posted: Jan 18, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

We all watch television. Now some televisions have the capability to watch us back. Google the term “Facial Recognition” and you’ll see that there are 5.4 million search results! A facial recognition system is a computer application for automatically identifying or verifying a person from a digital image or a video frame from a video source.


Consumer Electronics Show Observations

Posted: Jan 10, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

Bill Duggan, Group EVP, ANA, shares his observations from the 2013 Consumer Electronics Show in Las Vegas.


Your Agency: Partner or Vendor?

Posted: Jan 4, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

Media has fragmented dramatically and as a result marketers have many more specialty agencies. So it’s more difficult than ever before for any individual agency to be a marketer’s primary outside resource and true partner. But not impossible.


Rebates Have Become the Single Biggest Issue in Today’s Media Industry

Posted: Dec 21, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA has drawn a lot of attention to the issue of media rebates and incentives, begun with the release of our white paper “Media Rebates/Incentives Require Full Transparency.” Articles in the trade press followed, including the front cover of Advertising Age on September 19.


CALM Act Now in Effect for Commercials

Posted: Dec 17, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Recently, the Federal Communications Commission adopted rules implementing the Commercial Advertisement Loudness Mitigation Act (CALM Act). The act responds to years of consumer complaints that the volume on some commercial advertising was much louder than that of programming and requires broadcasters to ensure that the sound level of commercials is the same as programming.


Top 10 Marketing Takeaways from 2012

Posted: Dec 13, 2012 12:00am ET BY Caitlin Nitz, Knowledge & Research Specialist

The ANA’s Marketing Knowledge Center added over 1,200 pieces of content to its library this year! Five hundred of those insights are Snapshots, which are executive summaries of presentations given at ANA events. If you didn’t have time to read all 500, here are my top ten favorite marketing takeaways from 2012


Creativity at B-School

Posted: Dec 10, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

It’s inspiring to hear that the MBA students at New York University now have an elective available on creativity. The class, simply titled, “Creativity” is taught by Professor Kim Corfman.