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Inside SAP’s Influencer Marketing

Posted: Jan 16, 2020 12:00am ET BY Bill Duggan

Ahead of her session at the 2020 ANA Media Conference, Bill Duggan sat down with Ursula Ringham, to discuss the ins and outs of building a world-class influencer marketing program.

Beyond Profit Podcast: A Conversation with CECP CEO Daryl Brewster

Posted: Jan 16, 2020 12:00am ET

Over the past 20 years, few organizations have been as committed to helping companies embrace purpose as Chief Executives for Corporate Purpose, or CECP. This CEO-led coalition, founded by the late actor and philanthropist Paul Newman and other business leaders, believes that being a force for good through business not only leads to a better world but determines company success. In this episode of ...

RXBAR Is No B.S.

Posted: Jan 14, 2020 12:00am ET BY Claudine Waite

Ahead of his session at the 2020 Brand Masters Conference, the ANA had the chance to catch up with RXBAR CMO Victor Lee to get his thoughts on key drivers to the brand’s success, its no B.S. philosophy, and whether the Kellogg’s acquisition changed the culture of the brand.

12 Takeaways from #ANAInfluencerMarketing

Posted: Jan 9, 2020 12:00am ET BY Leah Marshall, Jenna Magill

The ANA’s first Influencer Marketing Conference took place at the end of last year in New York. Here are 12 attendee-inspired takeaways from the event, sourced from Twitter.

Finding the Common Threads Is Key for Generational Marketing

Posted: Jan 7, 2020 12:00am ET BY Matthew Schwartz

ANA magazine’s recent editorial series on generational marketing indicates that there are more similarities among the various generations than meet the eye.

Beyond Profit Podcast: A Discussion with Allionce CEO Mark Giovino

Posted: Jan 2, 2020 12:00am ET

There are more than 200 zoos and aquariums in the U.S., and each year, they attract 195 million visitors — more than the NFL, NBA, NHL, and Major League Baseball combined. While zoos and aquariums offer brands a fresh way to reach families and support causes important to their customers, these untraditional marketing venues have largely been overlooked. Until now. Thanks to the work of Allionce ...

Bridging the Proof Gap for OOH Marketers

Posted: Dec 19, 2019 12:00am ET BY James Heller

In today’s data-driven world, failure to measure the results of your advertising is no longer acceptable — not even for out-of-home (OOH) advertising, a tactic historically considered “upper-funnel.”

Making Mergers Work with Amy Barzdukas

Posted: Dec 12, 2019 12:00am ET BY Marni Gordon

Ahead of her session at the 2020 ANA Brand Masters Conference, Presented by Twitter, Amy Barzdukas, EVP and CMO at Poly, sat down with Marni Gordon to give some insight into driving results following a merger.

Insights on ABM from B2 Award-Winner David Caffey

Posted: Dec 11, 2019 12:00am ET BY Denise McDevitt

The focus on account-based marketing (ABM) is growing, especially in the B2B sector. David Caffey, managing partner for North America at MomentumABM, shares the insights into ABM that have garnered his agency multiple B2 Awards in 2019.

CMOs: Are You Ready for CX 2030?

Posted: Dec 10, 2019 12:00am ET BY Wilson Raj

The burgeoning use of consumer tech is causing strain on brands, and the tech continues to evolve. How do CMOs keep up? Using new CX research as the basis for his recommendations, Wilson Raj provides insight into the mind of the future consumer and the actions brands can take now to grow, evolve, and thrive over the next decade.