Marketing Maestros

Your Agency: Partner or Vendor?

Posted: Jan 4, 2013 12:00am ET BY Bill Duggan, Group EVP, ANA

Media has fragmented dramatically and as a result marketers have many more specialty agencies. So it’s more difficult than ever before for any individual agency to be a marketer’s primary outside resource and true partner. But not impossible.

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Rebates Have Become the Single Biggest Issue in Today’s Media Industry

Posted: Dec 21, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

ANA has drawn a lot of attention to the issue of media rebates and incentives, begun with the release of our white paper “Media Rebates/Incentives Require Full Transparency.” Articles in the trade press followed, including the front cover of Advertising Age on September 19.

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CALM Act Now in Effect for Commercials

Posted: Dec 17, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Recently, the Federal Communications Commission adopted rules implementing the Commercial Advertisement Loudness Mitigation Act (CALM Act). The act responds to years of consumer complaints that the volume on some commercial advertising was much louder than that of programming and requires broadcasters to ensure that the sound level of commercials is the same as programming.

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Top 10 Marketing Takeaways from 2012

Posted: Dec 13, 2012 12:00am ET BY Caitlin Nitz, Knowledge & Research Specialist

The ANA’s Marketing Knowledge Center added over 1,200 pieces of content to its library this year! Five hundred of those insights are Snapshots, which are executive summaries of presentations given at ANA events. If you didn’t have time to read all 500, here are my top ten favorite marketing takeaways from 2012

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Creativity at B-School

Posted: Dec 10, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

It’s inspiring to hear that the MBA students at New York University now have an elective available on creativity. The class, simply titled, “Creativity” is taught by Professor Kim Corfman.

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Creativity is King

Posted: Dec 6, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

Insights and highlights from the ANA Creativity Conference on December 5 in New York City.

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Masterful Takeaways

Posted: Dec 4, 2012 12:00am ET BY Bob Liodice, President and CEO, ANA

This year’s Masters of Marketing Conference in Orlando, Fla., attracted nearly 2,000 attendees — a record gathering for the ANA’s signature annual event. Over the course of three days, we heard how the true giants of our industry are growing their brands and driving results.

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The Voting Booth for Multicultural Consumers is at the Checkout Counter

Posted: Dec 4, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

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Marketing Procurement Success Story at Intel

Posted: Nov 14, 2012 12:00am ET BY Bill Duggan, Group EVP, ANA

I had the opportunity to facilitate a discussion at the recent “ProcureCon for Digital and Marketing Services” conference between the marketing and procurement leads at Intel – Mariann Coleman, director, global agency management and Sean Dowd, senior manager, global strategic sourcing.

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The Social Media Dilemma

Posted: Nov 12, 2012 12:00am ET BY Ken Beaulieu, vice president of marketing and communications, ANA

Fidelity Investments CMO Jim Speros contends that there has never been a more exciting time to be in marketing, a sentiment echoed by many of his peers. But he also realizes that, with rapid advancements in technology and the shift to a more empowered consumer, marketers today face some sizeable challenges.

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