Marketing Maestros
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B2B Communications that Drive Reputation and Revenue
Posted: Dec 5, 2019 12:00am ET BY Dan LochmannBy combining the best of communications and marketing, companies can tap the power of storytelling to deliver both reputational and business outcomes.
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Personalization: The ANA 2019 Marketing Word of the Year
Posted: Dec 4, 2019 12:00am ET BY Bill Duggan“Personalization” has been selected by ANA members as the 2019 Marketing Word of the Year. The ANA’s Bill Duggan shares his thoughts.
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Transforming a Legendary Brand with General Mills’ Brad Hiranaga
Posted: Dec 3, 2019 12:00am ET BY Marni GordonAhead of his session at the 2020 ANA Brand Masters Conference, the ANA sat down with Brad Hiragana, chief brand officer at General Mills, to get the scoop on how he transformed a legendary brand.
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The Case for Training: Build People, Build Your ROI
Posted: Nov 27, 2019 12:00am ET BY Jerusha HarveyCompanies that invest dollars in their people reap rewards not only in employee performance but also in higher than average returns in revenue growth. The ANA’s Jerusha Harvey makes the case for investing in training and development.
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Beyond Profit Podcast: A Discussion with Author Joe Jaffe
Posted: Nov 27, 2019 12:00am ETIs the corporation as we know it going the way of the Dodo bird? It’s quite possible, given the shortening lifespan of corporations, the inability of many Fortune 500 companies to grow revenues, and the cry for brands to have a higher purpose than profits. In the latest episode of the Beyond Profit podcast, Joe Jaffe, author of Built to Suck, explains why companies are doomed to fail unless they ...
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Don’t Forget the Boomers, or You Will Leave Money on the Table
Posted: Nov 21, 2019 12:00am ETAmerica’s older population is growing as the baby boomer generation moves into their older years. Marketers should be smart about reaching them, or they’ll leave money on the table.
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Privacy for America’s Letter to Congress
Posted: Nov 21, 2019 12:00am ETANA-supported Privacy for America, which works with Congress to support the enactment of comprehensive federal consumer data privacy and security legislation, sent the following letter today to leaders of the House and Senate regarding the California Consumer Privacy Act (CCPA). The letter was signed by CEOs at the ANA, IAB, 4A’s, AAF, the Network Advertising Initiative, and the Insights Associa ...
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Insight Into General Mills’ “Cheerios Moments of Good” Campaign
Posted: Nov 20, 2019 12:00am ET BY Denise McDevittGeneral Mills and its lead agency, Geometry, took home a REGGIE Award earlier this year for their Cheerios “Moments of Good” campaign. The ANA’s Denise McDevitt spoke with Chantal Smith, creative director at Geometry, about the campaign.
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The Power of Animation to Drive User Engagement
Posted: Nov 19, 2019 12:00am ET BY RS RaghavanHow can brands stand out from the noise and drive user engagement? Here’s why leveraging animations, video, and mascots can boost user engagement and drive brand awareness.
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Statement from Privacy for America Advisor Stu Ingis
Posted: Nov 18, 2019 12:00am ET BY Stu IngisA statement from Privacy for America Advisor Stu Ingis on the recent news that Google is gathering health data.
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