Webinars | Marketing and Advertising Industry Events

Media Buying...What Every Procurement Professional Needs to Know About Media

Webinars February 14, 2014

In today's Procurement Series webinar, Integrated Media Solutions will discuss the ins and outs of media... the various elements that procurement needs to take into consideration in order to optimize the campaigns they are working on.

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11 Web Marketing and Social Media Trends That Will Shape 2014

Webinars February 12, 2014

In this webinar you'll learn how social media allows you to leverage technology, relationships, share great content and communicate to your customers.

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2014: Forrester's Best Practices In Digital Data

Webinars February 5, 2014

In this webinar, you'll learn about the digital, social and mobile trends that data will both answer and require for marketing success.

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Best Negotiating Practices

Webinars January 31, 2014

In this webinar, Stuart Shlossman — a former member of the ANA Advertising Financial Management Committee and current facilitator of negotiation workshops — will discuss effective negotiation strategies that strengthen the deal for both parties.

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Emerging Technology Tools for Marketers

Webinars January 29, 2014

Two years ago, industry analyst Gartner said that by 2017, CMOs will control more IT spending than CIOs. The premise that marketing is increasingly a technology-centric role has become progressively true since then.

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Z.E.R.O. - Zero Paid Media as the New Marketing Model

Webinars January 22, 2014

In this bold and provocative webinar, marketers will learn how brands can move from being tenants to landlords and successfully adopt and activate the 4-pronged approach of Zealots, Entrepreneurship, Retention and Owned Assets.

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CES 2014: What Marketers Need To Know

Webinars January 15, 2014

In this webinar you'll learn what Shelly shared on his curated guided tours of the most relevant and exciting exhibits, helping marketers make sense of the show.

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Navigating the TCPA Minefield

Webinars January 14, 2014

This webinar will review the current state of the TCPA, provide recommendations on how to conduct compliant text messaging campaigns, and offer best practices for avoiding class action scrutiny.

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Payment Terms- Current Practices for Marketers

Webinars January 8, 2014

In this webinar you'll hear the findings of the survey and learn whether marketers are extending, keeping the same, or shortening payment terms for various marketing services.

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Best Practices to Drive Direct Mail ROI

Webinars November 20, 2013

In this webinar, you will learn methods to: refactor your static content into dynamic content, improve response by delivering more relevant messages in direct mail, incorporate multi-variate testing at a deep level into existing processes, increase the velocity of the marketing operations by reducing cycle time, and eliminate compliance errors.

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Energizing Your Brand Through Online Video

Webinars November 13, 2013

In this webinar, you'll learn what it takes to get your video watched, the motivations and devices that are driving online video growth, why social is so important, and how the age of online video is transforming our relationship with television.

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Best Practices To Maximize Engagement With Your Brands

Webinars October 16, 2013

In this webinar presented by YouTube you'll learn how brands are empowered like never before to find the customers who really matter.

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Best Practices for Building Online Communities

Webinars September 25, 2013

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Tablets: Strategies for Marketing Success

Webinars September 18, 2013

In this webinar, learn about the challenges for networks and advertisers due to growth of the tablet and what the industry needs to do to overcome them.

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Best Practices on Leveraging Digital Data

Webinars July 31, 2013

In this webinar, you will learn: best practices for capturing digital data, how to kick-start your data integration and analysis efforts, the key role real-time predictive analytics can play in the customer experience process, and how to create relevant customer interactions leveraging this insight.

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Driving Brand Relationships Through Social Media

Webinars June 19, 2013

In this webinar, discover the results of a recent study on Cultural Currency that explores how marketers can achieve personal relevancy with customers.

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MillerCoors Leverages Video Assets to Drive Awareness

Webinars May 1, 2013

In this webinar, MillerCoors will share how they create video assets and leverage them in contextually relevant ways to drive maximum brand awareness and support their retail efforts.

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Making Celebrities Work For You

Webinars April 10, 2013

This webinar will give you tips and tools for managing celebrities and their often inflated egos. Focus will be on crafting comprehensive agreements, dealing with SAG-AFTRA, and challenges in new media.

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The Journey to Integrated Agency Lifecycle Management through Agency Evaluation and Scope-of-Work (Procurement Series)

Webinars April 5, 2013

In this webinar, Richard Benyon, chief executive officer, Decideware, Steven Wales, Business Development Director, Decideware, along with a client partner, will present a model for a comprehensive, structured agency evaluation case study.

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Precision Marketing + Big Data = Lower Costs, Higher ROI

Webinars April 3, 2013

In this webinar, Sandra Zoratti, vice president of marketing at Ricoh and published author, will share the six principles that lay the foundation for the art and science of Precision Marketing.

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