Experiential Marketing 101: Basic Best Practices | Training Takeaways | All MKC Content | ANA

Experiential Marketing 101: Basic Best Practices

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ANA's on-demand training course "Brand Activations That Drive Results" offers six best practices for conducting experiential events:

  1. Have a clear purpose: Think about what customers need and develop the activation with that in mind.
  2. Immerse customers in the brand: Go beyond 2-D and engage attendees' sense of touch, etc.
  3. Bake in PR: Involve public relations in the early stages of activation's development to give them the runway and the opportunity to offer input necessary to create buzz-generating PR.
  4. Consider integrating with existing events: Doing so can provide an opportunity to test ideas that can be scaled later.
  5. Ensure digital scalability: Use hashtags and make selfie spots and filters available to guests to promote sharing on social media.
  6. Innovate: The experiential space is a crowded one, so you'll have to think creatively to stand out.

The tips above represent just a morsel from the banquet of valuable best practices available through the ANA's on-demand training course, "Brand Activations That Drive Results."

TO LEARN MORE ABOUT THE COURSE AND REGISTER, CLICK HERE

Source

"Brand Activations That Drive Results." Simon Bradley, founder of Simon Bradley Marketing. ANA On-Demand Training Course.

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