Agency Relations

                               BEST PRACTICES IN CLIENT AND AGENCY RELATIONSHIPS

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS (9:45 – 10:00AM)


I. TBWA: 11 WARNING SIGNS OF A CLIENT/AGENCY RELATIONSHIP IN NEED (10:00 - 11:30AM)
After conducting an internal analysis on their client retention TBWA\WORLDHEALTH discovered there are typically 11 warning signs of a client/agency relationship in need of extra attention. By pre-emptively managing these warning signs of a relationship in trouble they found they were able to prevent further issues and get the client and agency relationship back on track. In this session, Robin Shapiro, Global President and Kristen Gengaro, Managing Partner of TBWA\WORLDHEALTH will share what those 11 warning signs are, how they implemented the program and how they have not lost a single client since implementation.

Speakers:
Robin Shapiro, Global President – TBWA\WORLDHEALTH
Kristen Gengaro, Managing Partner – TBWA\WORLDHEALTH
Keecia Scott, Associate Director, Marketing Operations – Gilead Sciences


II. BRINGING OUT THE BEST IN CLIENTS AND AGENCIES ALIKE (11:45AM – 12:45PM)
While agencies invest tremendous time and effort into keeping clients happy, many clients have come to recognize they have a lot to gain from a healthy relationship, too. In this presentation, Bank of America outlines key ways in which their Agency Management team provides valuable support to both marketing and agency partners – from ensuring a strong bond from the start, to maintaining fair and process-driven engagement.

Speakers:
Ann Canning, SVP Global Marketing|Agency Management – Bank of America
Brittney Macomber, VP Global Marketing|Agency Management – Bank of America


LUNCH (12:45 – 1:30PM)


III. JOHNSON & JOHNSON: DEPLOYING A MULTI-TIERED SUPPLIER RELATIONSHIP APPROACH (1:30 – 2:20PM)
Johnson & Johnson's diverse approach to products, services and markets requires a diverse set of specialized partners to address our agency needs. Johnson & Johnson have deployed their Enterprise SRM approach to match the needs of individual business units, consolidation of Holding Companies and the opportunity for increased efficiency in the relationships. In this session you will learn Johnson & Johnson's best practices for managing relationships with their agency partners.

Speaker:
Derick Kurdy, Agency Category Supplier Relationship Management – Johnson & Johnson


IV. ROUNDTABLE DISCUSSION: ENHANCING CLIENT AND AGENCY RELATIONSHIPS (2:20 – 2:50PM)
In this roundtable discussion, we'll continue the conversation about the agency and client relationship: what works, what can be done to improve the relationships, strategies to implement when the relationship becomes rocky, and how to better work together. Come with your thoughts and feedback on the agency and client relationship.

Facilitators:
Jason Chebib, Vice President, Consumer Planning – Diageo North America and Chair, ANA Agency Relations Committee
Gregory Wright, Director, Conferences and Committees – ANA


V. VIP EXPERIENCE: TASTING EVENT (3:00 – 4:00PM)
Please join us for hors d'oeuvres and a tasting event with Diageo's head bartender at their on-site bar. Sample their varieties including Johnnie Walker, Captain Morgan, Buchanan's Deluxe, Ketel One and more while networking with your colleagues.