Sponsorship & Experiential Marketing

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WELCOME & INTRODUCTIONS (11:00-11:15am ET)
Gena Casciano, Director,Experiential Marketing and Marketing Futures - ANA

I. The New Experiential Mix: Creating Meaningful IRL and Virtual Activations (11:15am-12:00pm ET)
We’re living in an unprecedented time of public gathering restrictions, canceled events and pivoted experiential strategies. But with these changes comes the opportunity for brands and organizations to better prepare for the new world of experiential. In this session, experts not only pose the questions that should be considered given the current state of affairs — but also equip others with the tools to create an actionable plan to shift from an IRL activation to a digital presence.

Speakers:
Yadira Harrison, Co-Founder - Verb.
Shannon Jones, Co-Founder - Verb.

II. The 411 on Navigating Experiential Contracts (12:00-12:45pm ET)
Sponsorship and Experiential Marketing activations have become a tried and true staple for brands to directly and creatively interact with consumers. However, many events scheduled for 2020 have been left in the lurch amid the current climate. In this session, our lawyer from Reed Smith will address how brands, agencies and rightsholders can best interpret and navigate contract negotiations, understand insurance policy coverage, salvage sponsorships and events with creative makegoods, and more. Included will be updated insights to the legal guide Reed Smith created for ANA, The Impact of COVID-19 on Brand Advertising and Marketing.

Speaker:
Jason Gordon, Partner - Reed Smith LLP

CLOSING REMARKS & DISCUSSION (12:45-1:00pm ET)

 

**Schedule subject to change