Thank You
Thank you to our speakers and everyone who attended the 2022 ANA B2B Marketing Conference!
Videos and Presentations
All available conference presentations and videos can be viewed and accessed through the Agenda.
Save the Date
Mark your calendars for the 2023 ANA Masters of B2B Marketing Conference, June 7 – 9, 2023 in Naples, Fla. and virtually!
About the Conference
December 7–8, 2022 | Virtual
At the virtual 2022 ANA B2B Marketing Conference, leading CMOs and top marketers shared their latest strategies and discussed the hottest topics in B2B marketing, including sustainability, DEI, and branding.
Relive the conversation at #ANAB2B
The 2022 ANA B2B Marketing Conference in Two Minutes
Relive the best of this year's conference in this brief overview.
Highlighted speakers include:
- Dean Aragon, CEO of Shell Brands International and Global VP of Brands, Shell
- Mike Bourdeau, President and GM, Global General Industrial Coatings, Sherwin-Williams
- Therese Parkes, Director of Technology B2B, Google
- Gerald Youngblood, CMO, Lenovo North America
Hosts and Speakers
Dean Aragon
CEO of Shell Brands International & Global VP of Brands
Shell
Kristine Baumgardner
Creative Director
Wunderman Thompson
Mike Bourdeau
President & GM, Global General Industrial Coatings
Sherwin-Williams
Jennifer Chase
CMO
SAS Institute
Jeremy Cochran
President, America
Stein IAS
Joe Cohen
Chief Marketing & Communications Officer
AXIS
Sonia David
Vice President, Business Marketing
ANA
Sarah Doughty
VP, Strategy
Merkle
Michele Eggers
Senior Director of Marketing Sciences, Technology & Digital Experience
SAS
Karie Ford
Director - Corporate Communications & Sustainability Marketing
The LYCRA Company
Amy Gath
VP - North America Marketing & Strategy
Formica
Erin Gaughan
SVP Global Client Lead
Merkle
Jean Hegedus
Director Of Sustainability
The LYCRA Company
Carolyn Henry
VP, GM Americas Regional Marketing
Intel
Mounir Ibrahim
VP, Public Affairs & Impact
Truepic
Kari Janavitz
Chief Marketing Officer
e2open
Jill Kramer
Chief Marketing and Communications Officer
Accenture
Jon Lombardo
Global Brand Strategy Lead
Sarah Meiburg
Senior Director, Industry Outreach
The Paper and Packaging Board
Portia Mount
Vice President Marketing, Commercial HVAC Americas
Trane Technologies
Emily Pachuta
Chief Marketing & Analytics Officer for the Americas
Invesco
Therese Parkes
Director of Technology B2B
Faith Popcorn
Founder and CEO
Faith Popcorn's BrainReserve
Michael Ruby
President and Chief Creative Officer
Park & Battery
Saber Sherrard
Partner
Bain
Bill Tucker
Group Executive Vice President
ANA
Gerald Youngblood
CMO
Lenovo North America
Yusuf Chuku
EVP, Client Strategy & Insights, Advertising and Partnerships
NBC Universal
Bill Zengel
Senior Vice President, Business Marketing Practice
ANA