ANA/AEF Future of Marketing Leadership Conference, in Partnership with NYU

TIME	EVENT DETAILS	LOCATION
Wednesday, February 28, 2024
2:00pm - 2:20pm	COFFEE AND NETWORKING
2:20pm - 2:30pm	WELCOME REMARKS Gord McLean President & CEO ANA Educational Foundation Lisa Coleman SVP, Global Inclusion, Diversity, and Strategic Innovation NYU
2:30pm - 3:10pm	INDUSTRY AND ACADEMIA TOGETHER: SHAPING THE FUTURE OF MARKETING LEADERSHIP Bob Liodice Chief Executive Officer ANA
3:10pm - 3:45pm	WORKPLACE TO MARKETPLACE: DRIVING ORGANIZATIONAL AND INDUSTRY IMPACT Geraldine White, Chief Diversity Officer at Publicis Groupe and Brent Poer, President of Publicis Imagine will discuss how Publicis agencies and brands center inclusion in their marketing and advertising work, while simultaneously fostering diversity, inclusion, equity and belonging in the workplace. Then, Disney Parks EVP Global Marketing Lisa Becket will reflect on how these same principles help guide Disney to develop more culturally resonant and representative work in a Fireside Chat. Geraldine White Chief Diversity Officer Publicis Groupe US Brent Poer President, Global Client Lead Publicis Imagine Lisa Becket Executive Vice President, Global Marketing Disney
3:45pm - 4:20pm	THE NEW FRAMEWORK FOR CREATING HIGH-GROWTH MARKETING TEAMS The ANA’s Global CMO Growth Council aggregated talent models from over 50 high-growth companies into a single, organized playbook for modern marketing – the 2023 Marketing Capabilities Framework. Now in 2024, brands are facing even greater Talent challenges as they work to stay nimble in the face of AI, cookie depreciation, and more while maintaining traditional marketing and creative excellence. This session will define the key talent capabilities required to succeed based both on best practices and adaptability in the face of change. During the session, attendees will have the opportunity to apply these benchmarks and hear practical examples and insights shared directly by marketing leaders and educators. Jerusha Harvey SVP, Marketing Capabilities & Training Design ANA Rafael Sulit VP, Marketing Anterix Erin Spira Global Director, Marketing Transformation PMO HP Dr. Jose Mendoza Academic Director & Clinical Associate Professor, Integrated Marketing NYU View Presentation
4:20pm - 5:00pm	PROMOTING POSSIBILITY Hear Arianna Orpello, Chief Brand Officer, discuss how Goldman Sachs‘s client-centric mindset permeates everything this 154 year old bank does – and how that mindset opens new possibilities for its people, its communities and its customers. Arianna Orpello Chief Brand Officer Goldman Sachs
	FIRESIDE CHAT WITH DR. LISA COLEMAN Dr. Lisa Coleman, SVP of Global Inclusion, Diversity and Strategic Innovation at NYU will join Arianna onstage for a fireside chat followed by Q&A.
5:00pm - 5:05pm	CLOSING REMARKS Lisa Coleman SVP, Global Inclusion, Diversity, and Strategic Innovation NYU
5:05pm - 6:05pm	RECEPTION
Thursday, February 29, 2024
9:00am - 9:05am	WELCOME REMARKS & HOUSEKEEPING Lisa Coleman SVP, Global Inclusion, Diversity, and Strategic Innovation NYU
9:05am - 9:55am	HOW CREATING AN INCLUSIVE CULTURE OF LEARNING DRIVES INNOVATION AND GROWTH At American Express, fostering a culture of learning drives innovation and builds impactful connections across the company’s global colleague base. Hear Elizabeth Rutledge, Chief Marketing Officer at American Express, share how an inclusive culture of learning enables the 173-year-old brand to meet the needs of next-gen talent, invest in leaders of tomorrow, and reach new audiences in today’s ever-changing, global landscape. Elizabeth Rutledge Chief Marketing Officer American Express
	FIRESIDE CHAT WITH ANA'S CEO BOB LIODICE AND DR. LISA COLEMAN Bob Liodice, CEO at ANA and Dr. Lisa Coleman, SVP of Global Inclusion, Diversity and Strategic Innovation at NYU will join Elizabeth onstage for a fireside chat followed by Q&A. Moderator: Bob Liodice CEO ANA Dr. Lisa Coleman SVP of Global Inclusion, Diversity and Strategic Innovation NYU
9:55am - 10:30am	MASTERCARD'S TECHNOLOGY DRIVEN APPROACH TO SUCCESSFUL LEAD GENERATION AND BRAND BUILDING How did a card program brand become one of the ten most valuable brands in the world according to Kantar’s 2023 rankings? In this session, Mastercard’s Greg Boosin, Executive Vice President, Global Product Marketing will share insights and best practices on lead generation, product development, building an in-house Creative Studio and the B2B underpinnings that have led to so much of Mastercard’s global success. Greg Boosin Executive Vice President, Global B2B & Product Marketing Mastercard View Presentation
10:30am - 11:10am	HOW MARKETING LEADERS CAN MEET THIS AI MOMENT 2024 marks an inflection point for the marketing ecosystem - third-party cookies are going away, emerging regulation is taking form, and AI presents new challenges and opportunities. The role of marketing will continue to shift and will require leaders to galvanize their organizations to test, learn, and scale new AI-powered approaches. In this session, you will learn how AI can help brands and agencies reimagine how marketing delivers performance and growth as we co-create a new era of marketing. Then, hear how Etsy is putting AI into action with a fireside chat with Mike Jacobs, VP of Growth. Sadie Thoma Director, Americas Ads Marketing Google Mike Jacobs VP, Growth Etsy View Event Recap
11:10am - 11:50am	THINK OUTSIDE THE BRAND: HOW TO EMBRACE A “CULTURE-FIRST” MENTALITY IN TODAY’S FRAGMENTED MEDIA LANDSCAPE From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be a successful brand marketer in the 21st century. As brands continue to embrace emerging technologies and new ways of connecting with consumers, Pepsi is leading the charge by employing a “culture-first” mindset that has enabled the brand to find its way back into the cultural zeitgeist and drive unprecedented engagement with consumers. In this dynamic session, Todd will share how Pepsi leans into the human side of consumers to understand their needs and behaviors as well as how to infuse those needs into the creative process to drive brand affinity. Todd Kaplan Chief Marketing Officer Pepsi View Event Recap
11:50am - 12:50pm	LUNCH
12:50pm - 1:30pm	HOW A+E NETWORKS DRIVES BEST-IN-CLASS CREATIVE TO UNLOCK THE FUTURE Join us for an exploration of the strategies behind A+E Network's success, as Nicole Durette, Senior Vice President of Ad Sales, unveils the keys to achieving brand and creative excellence in today's ever-evolving media landscape. In this session, Nicole will showcase how the intersection of storytelling, authenticity and strategy form the bedrock of A+E's unique approach to advertising and content creation. Nicole Durette Senior Vice President A+E Ad Sales A+E Networks
1:30pm - 2:20pm	THE BUSINESS OF YOU Esi Eggleston Bracey believes marketing can be a force for good. She is an architect of Dove’s CROWN (Creating a Respectful and Open World for Natural Hair) Coalition to help foster beauty inclusivity and eradicate hair discrimination. She also champions Shea Moisture’s work with the New Voices Fund for Women of Color Entrepreneurs. Now Esi will share the experiences that shaped her principles for leadership, how they apply to make brands grow, and how YOU can play a critical role in serving the consumers and broader society essential to success. Esi Eggleston Bracey Chief Growth and Marketing Officer Unilever
	FIRESIDE CHAT WITH DR. LISA COLEMAN Dr. Lisa Coleman, SVP of Global Inclusion, Diversity and Strategic Innovation at NYU will join Esi onstage for a fireside chat followed by Q&A.
2:20pm - 3:00pm	AN INDUSTRY-WIDE CALL-TO-ACTION Bringing together marketing industry leaders and academia to explore the “curricula for modern marketing” in the key growth agenda areas (Talent and Marketing Organization, Technology and Data, Society and Sustainability, and Brand, Creativity, and Media) has been the essence of the last two days of inspiration, learning, and growth. In this session, you’ll learn how the industry is taking collective action in each of these key areas and how we, as important stakeholders in the marketing and advertising ecosystem, can drive impact and outcome together as academics and professionals. Moderator: Nick Primola Group Executive Vice President, Global CMO Growth Council ANA Sheila Holman Vice President, Marketing United States Postal Service Pam G. Piligian CMO Navy Federal Credit Union Faith Brandon Global Director of Marketing Training & Talent Development ECOLAB Dr. Jared Watson Assistant Professor of Marketing NYU Stern School of Business
3:00pm - 3:05pm	CLOSING REMARKS Lisa Coleman SVP, Global Inclusion, Diversity, and Strategic Innovation NYU

2:00pm
- 2:20pm

COFFEE AND NETWORKING

2:20pm
- 2:30pm

WELCOME REMARKS

Gord McLean: President & CEO ANA Educational Foundation

Lisa Coleman

SVP, Global Inclusion, Diversity, and Strategic Innovation NYU

2:30pm
- 3:10pm

INDUSTRY AND ACADEMIA TOGETHER: SHAPING THE FUTURE OF MARKETING LEADERSHIP

Bob Liodice: Chief Executive Officer ANA

3:10pm
- 3:45pm

WORKPLACE TO MARKETPLACE: DRIVING ORGANIZATIONAL AND INDUSTRY IMPACT

Geraldine White, Chief Diversity Officer at Publicis Groupe and Brent Poer, President of Publicis Imagine will discuss how Publicis agencies and brands center inclusion in their marketing and advertising work, while simultaneously fostering diversity, inclusion, equity and belonging in the workplace. Then, Disney Parks EVP Global Marketing Lisa Becket will reflect on how these same principles help guide Disney to develop more culturally resonant and representative work in a Fireside Chat.

Geraldine White: Chief Diversity Officer Publicis Groupe US

Brent Poer

President, Global Client Lead Publicis Imagine

Lisa Becket

Executive Vice President, Global Marketing Disney

3:45pm
- 4:20pm

THE NEW FRAMEWORK FOR CREATING HIGH-GROWTH MARKETING TEAMS

The ANA’s Global CMO Growth Council aggregated talent models from over 50 high-growth companies into a single, organized playbook for modern marketing – the 2023 Marketing Capabilities Framework. Now in 2024, brands are facing even greater Talent challenges as they work to stay nimble in the face of AI, cookie depreciation, and more while maintaining traditional marketing and creative excellence. This session will define the key talent capabilities required to succeed based both on best practices and adaptability in the face of change. During the session, attendees will have the opportunity to apply these benchmarks and hear practical examples and insights shared directly by marketing leaders and educators.

Jerusha Harvey: SVP, Marketing Capabilities & Training Design ANA

Rafael Sulit

VP, Marketing Anterix

Erin Spira

Global Director, Marketing Transformation PMO HP

Dr. Jose Mendoza

Academic Director & Clinical Associate Professor, Integrated Marketing NYU

View Presentation

4:20pm
- 5:00pm

PROMOTING POSSIBILITY

Hear Arianna Orpello, Chief Brand Officer, discuss how Goldman Sachs‘s client-centric mindset permeates everything this 154 year old bank does – and how that mindset opens new possibilities for its people, its communities and its customers.

Arianna Orpello: Chief Brand Officer Goldman Sachs

FIRESIDE CHAT WITH DR. LISA COLEMAN

Dr. Lisa Coleman, SVP of Global Inclusion, Diversity and Strategic Innovation at NYU will join Arianna onstage for a fireside chat followed by Q&A.

5:00pm
- 5:05pm

CLOSING REMARKS

Lisa Coleman: SVP, Global Inclusion, Diversity, and Strategic Innovation NYU

5:05pm
- 6:05pm

RECEPTION

9:00am
- 9:05am

WELCOME REMARKS & HOUSEKEEPING

Lisa Coleman: SVP, Global Inclusion, Diversity, and Strategic Innovation NYU

9:05am
- 9:55am

HOW CREATING AN INCLUSIVE CULTURE OF LEARNING DRIVES INNOVATION AND GROWTH

At American Express, fostering a culture of learning drives innovation and builds impactful connections across the company’s global colleague base. Hear Elizabeth Rutledge, Chief Marketing Officer at American Express, share how an inclusive culture of learning enables the 173-year-old brand to meet the needs of next-gen talent, invest in leaders of tomorrow, and reach new audiences in today’s ever-changing, global landscape.

Elizabeth Rutledge: Chief Marketing Officer American Express

FIRESIDE CHAT WITH ANA'S CEO BOB LIODICE AND DR. LISA COLEMAN

Bob Liodice, CEO at ANA and Dr. Lisa Coleman, SVP of Global Inclusion, Diversity and Strategic Innovation at NYU will join Elizabeth onstage for a fireside chat followed by Q&A.

Moderator: Bob Liodice: CEO ANA

Dr. Lisa Coleman

SVP of Global Inclusion, Diversity and Strategic Innovation NYU

9:55am
- 10:30am

MASTERCARD'S TECHNOLOGY DRIVEN APPROACH TO SUCCESSFUL LEAD GENERATION AND BRAND BUILDING

How did a card program brand become one of the ten most valuable brands in the world according to Kantar’s 2023 rankings?

In this session, Mastercard’s Greg Boosin, Executive Vice President, Global Product Marketing will share insights and best practices on lead generation, product development, building an in-house Creative Studio and the B2B underpinnings that have led to so much of Mastercard’s global success.

Greg Boosin: Executive Vice President, Global B2B & Product Marketing Mastercard

View Presentation

10:30am
- 11:10am

HOW MARKETING LEADERS CAN MEET THIS AI MOMENT

2024 marks an inflection point for the marketing ecosystem - third-party cookies are going away, emerging regulation is taking form, and AI presents new challenges and opportunities. The role of marketing will continue to shift and will require leaders to galvanize their organizations to test, learn, and scale new AI-powered approaches. In this session, you will learn how AI can help brands and agencies reimagine how marketing delivers performance and growth as we co-create a new era of marketing. Then, hear how Etsy is putting AI into action with a fireside chat with Mike Jacobs, VP of Growth.

Sadie Thoma: Director, Americas Ads Marketing Google

Mike Jacobs

VP, Growth Etsy

View Event Recap

11:10am
- 11:50am

THINK OUTSIDE THE BRAND: HOW TO EMBRACE A “CULTURE-FIRST” MENTALITY IN TODAY’S FRAGMENTED MEDIA LANDSCAPE

From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be a successful brand marketer in the 21st century. As brands continue to embrace emerging technologies and new ways of connecting with consumers, Pepsi is leading the charge by employing a “culture-first” mindset that has enabled the brand to find its way back into the cultural zeitgeist and drive unprecedented engagement with consumers. In this dynamic session, Todd will share how Pepsi leans into the human side of consumers to understand their needs and behaviors as well as how to infuse those needs into the creative process to drive brand affinity.

Todd Kaplan: Chief Marketing Officer Pepsi

View Event Recap

11:50am
- 12:50pm

LUNCH

12:50pm
- 1:30pm

HOW A+E NETWORKS DRIVES BEST-IN-CLASS CREATIVE TO UNLOCK THE FUTURE

Join us for an exploration of the strategies behind A+E Network's success, as Nicole Durette, Senior Vice President of Ad Sales, unveils the keys to achieving brand and creative excellence in today's ever-evolving media landscape. In this session, Nicole will showcase how the intersection of storytelling, authenticity and strategy form the bedrock of A+E's unique approach to advertising and content creation.

Nicole Durette: Senior Vice President A+E Ad Sales A+E Networks

1:30pm
- 2:20pm

THE BUSINESS OF YOU

Esi Eggleston Bracey believes marketing can be a force for good. She is an architect of Dove’s CROWN (Creating a Respectful and Open World for Natural Hair) Coalition to help foster beauty inclusivity and eradicate hair discrimination. She also champions Shea Moisture’s work with the New Voices Fund for Women of Color Entrepreneurs.

Now Esi will share the experiences that shaped her principles for leadership, how they apply to make brands grow, and how YOU can play a critical role in serving the consumers and broader society essential to success.

Esi Eggleston Bracey: Chief Growth and Marketing Officer Unilever

FIRESIDE CHAT WITH DR. LISA COLEMAN

Dr. Lisa Coleman, SVP of Global Inclusion, Diversity and Strategic Innovation at NYU will join Esi onstage for a fireside chat followed by Q&A.

2:20pm
- 3:00pm

AN INDUSTRY-WIDE CALL-TO-ACTION

Bringing together marketing industry leaders and academia to explore the “curricula for modern marketing” in the key growth agenda areas (Talent and Marketing Organization, Technology and Data, Society and Sustainability, and Brand, Creativity, and Media) has been the essence of the last two days of inspiration, learning, and growth. In this session, you’ll learn how the industry is taking collective action in each of these key areas and how we, as important stakeholders in the marketing and advertising ecosystem, can drive impact and outcome together as academics and professionals.