Marketing Organization and Agency Management

Structure and organization represent some of the most important decisions senior marketers can make when looking to optimize the overall marketing function.

The ANA has partnered with industry leaders in ongoing research to define the future of organizing for an optimal business performance that improves budget priorities, roles and responsibilities, agencies, and both in-house and external support functions.

The Challenge

Creating a marketing structure to deliver a constant level of quality while leveraging internal brand ambassadors and allowing for an adaptive agency management program can be tricky and foster inefficient trial-and-error processes to strike the right balance.

The ANA’s Response

Our research reports, including last year's "Payment Terms: Current Practices for Marketing Services," can give you and your brands the information — and the leg up — needed to organize effectively.

Latest Content

Articles, insights, research, and more to advance your marketing and advertising.


Marketing and Product Development Alignment Tool

1 day ago

This self-assessment tool will help you understand how aligned your marketing and product development departments are.


Sales and Marketing Alignment Benchmark Report

1 day ago

Demand Metric conducted a study to assess sales and marketing alignment and how it impacts revenue performance.

Knowledge Partners

R3’s 7 Types of Modern Marketing Organizations

6 days ago

R3 shared seven different types of marketing organizations for modern brands.

Featured Events

National, regional, and online events to help you learn and grow throughout the year.

Industry Conferences

No events are currently scheduled. Please check back for future events or click the button below to see all available industry conferences.


Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.

A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.

See the Growth Agenda in action and learn more about how, as an industry, we're tackling the challenges ahead.

    Go Further

    Learn more about the four growth priorities and the 12 focus areas that comprise the ANA Growth Agenda.