More B2B Companies Go Big on Branding
Autodesk, CrowdStrike, and Workday are among business brands bidding for mass appeal by advertising during marquee events
The consumerization of B2B advertising has been developing for the past few years. But it’s only more recently that business-to-business firms have set their sights well beyond a fixed set of buyers, devoting hefty budgets to events that used to be the sole domain of consumer-facing brands.
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