B2B Brand-Building Is Having a Moment
More companies find success when they allocate budgets across branding, lead generation, and demand generation
"The B2B Marketing Benchmark" report released in June by LinkedIn and Ipsos notes a growing number of B2B organizations recognize the importance of branding, which they had previously relegated to the back burner. The report also found that three quarters of respondents plan to use or keep using generative artificial intelligence to aid marketing efforts.
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