The Future of Entertainment presented by dentsu | 1-Day Conferences | ANA

The Future of Entertainment presented by dentsu

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Agenda

TIME EVENT DETAILS LOCATION
Wednesday, November 2, 2022
11:00am
- 11:10am

OPENING REMARKS

Tori Carr
Sr. Manager, Brand & Media ANA
11:10am
- 12:00pm

THE TRANSFORMATION OF THE ENTERTAINMENT OPPORTUNITY FOR BRANDS

Through the emergence of the ‘creator economy,’ we are witnessing a profound transformation of the entertainment landscape: younger audiences’ tolerance for interruptions is extremely low and there is a proliferation of platforms and outlets to consume content that are transforming viewer expectations. In this new environment, brands need to take a ground-up approach to content production, consider how storytelling and entertainment IP can unlock attention while creating new, sustainable models, and let go of preconceived notions surrounding existing entertainment genres. 

Geneva Wasserman
EVP Scripted Content dentsu’s StoryLab
Rich Calacci
Chief Revenue Officer Overtime
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12:00pm
- 12:35pm

THE FUTURE OF AD SUPPORTED STREAMING

As consumer demand increases for AVOD models - so does advertiser demand. We'll discuss how brands can develop the right toolkit to break through the noise and stand out on AVOD.

Becca Lefkowitz
Manager, Ad Revenue and Strategy Roku
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12:35pm
- 1:10pm

WHAT ROLE WILL NFTs PLAY IN THE FUTURE OF ENTERTAINMENT?

Don’t be too intimidated by the “crypto winter.” NFTs – Non-Fungible Tokens – are very different types of digital assets from cryptocurrencies and have now joined the historic list of platforms for expanding entertainment distribution and marketing exposure. Major media companies and upstarts are exploring many of the same questions: what role will NFTs play in the future of entertainment, and how can I best simultaneously exploit and protect my valuable intellectual property in this new world?

Howard Homonoff
Senior Advisor, U.S. Media & Entertainment Industry Grant Thornton
View Video and Presentation
1:10pm
- 1:45pm

HOW TO KICK START A BILLION-DOLLAR INDUSTRY. THE SIX LESSONS WE LEARNED AFTER 20 YEARS OF ESPORT PARTNERSHIP

Nurturing a 20-year partnership while building a billion-dollar industry at the same time is no easy task. Intel and EFG tell the story of their partnership through the 6 fundamental lessons learned during this period, that helped both companies strive in the uncharted territory of esports - until it became the behemoth that it is today.

Marcus Kennedy
General Manager of Gaming and Esport Segment Intel
Craig Levine
Co-Chief Executive Officer ESL Gaming
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1:45pm
- 2:20pm

HOW THE NFL IS ENGAGING THE NEXT GENERATION OF FANS

The NFL is on a mission to be the most youth-focused, community-driven sports league across the globe. As viewing and engagement habits continue to evolve, the NFL is strategically meeting Gen Z fans on their terms through its “helmets off” player storytelling, partnerships with talent and creators, and development of innovative experiences within the metaverse.  This session will feature insights that can apply to nearly every brand that operates within sports and youth culture more broadly.

Josh Tucker
VP NFL Social NFL
Sam Fink
Director, Partnership Marketing NFL
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2:20pm
- 2:30pm

CLOSING REMARKS

Tori Carr
Sr. Manager, Brand & Media ANA

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.