The Future of Entertainment presented by Dentsu


when

Start: Wednesday, November 2, 2022 at 11:00am

End: Wednesday, November 2, 2022 at 2:00pm

WHERE

Via Webinar (Eastern Time)

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Virtual Registration Client-Side Tier $0 Platinum Tier $49 Gold Tier $99 Silver Tier $149 Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net



Agenda

Confirmed Sessions:

THE TRANSFORMATION OF ENTERTAINMENT IN THE CREATOR ECONOMY - PANEL CONCEPT

Through the emergence of the ‘creator economy’ we are witnessing a profound transformation of the entertainment landscape: younger audiences’ tolerance for interruptions is extremely low and the proliferation of platforms and outlets to consume content communities rally around to is eroding past distinctions between ‘high-brow’ and ‘low-brow’, between ‘canon’ and ‘fan-fiction’, and ultimately between ‘studio’, ‘brand’, and ‘viewer’. In this new environment, brands need to take a ground-up approach to content production, consider how consumers may evolve their brand platforms with their own storytelling, and let go of preconceived notions surrounding existing entertainment genres. 

Speaker(s) TBD

Confirmed Speakers:
Marcus Kennedy
General Manager of Gaming and Esports Segment
Intel

Craig Levine
Co-Cheif Executive Officer
ESL Gaming


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.