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  • How AT&T Enhanced Its Purpose

    Event Recaps   March 7, 2024  

    Jasmine Allen of AT&T explained how the brand aligned a culturally relevant sponsorship campaign with its newly launched purpose program.

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  • Key Takeaways from ANA's Latest Diversity Report for the Ad Industry

    Industry Insights   February 23, 2024  

    For the sixth consecutive year, ANA is releasing "A Diversity Report for the Advertising/Marketing Industry." The study tracks the gender and ethnic diversity of ANA member companies and recommends steps to improve diversity.

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  • Marketing to African Americans

    ASK Answers   February 22, 2024  

    How can my brand connect with African American audiences?

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  • How These Banking & Financial Companies Connected with Consumers

    Industry Insights   January 30, 2024  

    For an overview of some recent marketing efforts undertaken by the banking and financial services industry, consider the following case studies.

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  • How Brands Can Authentically Engage Hispanic Creators

    Knowledge Partners   January 29, 2024  

    This report from BODEN combines the perspectives of various Hispanic influencers, getting their point of view on what successful and effective influencer marketing partnerships look like.

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  • Moving Forward with Purpose: The Business Imperative for Inclusive Marketing

    POVs   January 25, 2024  

    AIMM’s Lisette Arsuaga highlights a wealth of data on consumer sentiment to explain why it’s in any business’s best interest to lean into inclusive marketing, highlighting why failure to do so may result in a slumping revenue and loss of market share.

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  • Creative Activism: Driving Impact for the Black Community Through Grassroots Campaigns

    Budgeting Brilliance (Campaigns ≤ $400,000)   January 23, 2024  

    Through their purpose-driven campaigns addressing pandemic challenges and racial injustice respectively, Big Facts, Small Acts and the Courageous Conversation Global Foundation exemplified how community organizations can inspire change and support the Black community on a small budget.

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  • How Brands Bolster Their DEI Efforts Amid Growing Turbulence

    Champions of Growth Podcast   January 17, 2024  

    Gilbert Dávila, cofounder of AIMM and President and CEO of Dávila Multicultural Insights, joined host Matthew Schwartz to discuss where the marketing industry’s diversity, equity, and inclusion (DEI) efforts go from here and how companies brace for what’s expected to be a turbulent year.

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  • How to Boost Engagement and Deepen Consumer Relationships

    Industry Insights   January 15, 2024  

    In marketing, consumers are at the core of every strategy. Boost consumer engagement and foster meaningful consumer connections with these expert tips.

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  • Making History of the Black Experience

    Beyond Profit Podcast   January 9, 2024  

    In this episode of Beyond Profit, BROWNBAYLOR founder and CEO Dontrese Brown joins host Ken Beaulieu to discuss a virtual reality exploration of the Black experience, his advice to business leaders and marketers about taking on purposeful projects, creating an inclusive workplace culture, and more.

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  • Five Tips for Multicultural Marketing

    Training Takeaways   January 2, 2024  

    Undertaking multicultural marketing can pose a significant challenge for companies new to such efforts, and especially for smaller companies with fewer resources. By way of introduction, consider five tips from the ANA’s on-demand training course, “Multicultural Marketing — Making the Budget Work Effectively.”

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  • Multicultural OOH Playbook

    Knowledge Partners   December 20, 2023  

    In this report, Talon_ shares insights brands can leverage to engage multicultural consumers through out-of-home channels.

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  • Understanding the Asian American & Pacific Islanders (AAPI) People, History, and Culture

    Knowledge Partners   December 19, 2023  

    The Alliance for Inclusive and Multicultural Marketing (AIMM) developed this educational deep dive into understanding the AAPI community's people, history, and culture.

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  • Understanding the Hispanic, Latin, Latinx People, History, and Culture

    Knowledge Partners   December 19, 2023  

    The Alliance for Inclusive and Multicultural Marketing (AIMM) developed this educational deep dive into understanding the Latinx community's people, history, and culture.

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  • Virtual Diversity Fair: Meet Asian-Owned Companies

    Conference Session Videos   December 1, 2023  

    The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. December's Virtual Supplier Diversity Fair will highlight Asian-owned companies. Representatives shared overviews of their companies and the ways they can help grow brands and drive business results.

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  • Brands and Media Falling out of Step with U.S. Hispanics

    Money Slides   November 21, 2023  

    Nielsen charts the recent decline in Hispanics’ belief that TV, brands, and politicians share their values.

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  • U.S. Streaming Viewing by Race and Ethnicity

    Money Slides   November 21, 2023  

    Nielsen gauges the viewership of streaming, cable, and broadcast content by Black Americans, Whites, Asians, and Hispanics in the U.S.

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  • Hispanic Streaming Preferences, by the Numbers

    Money Slides   November 21, 2023  

    Nielsen breaks down U.S. Hispanics’ preferences when it comes to streaming platforms and content-discovery methods and also shares how diverse representation influences this demographic’s purchase intent and viewing attention.

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  • Equality & Inclusivity Drive Brand Growth and Offset Potential Risk

    Industry Insights   November 20, 2023  

    In 2020, more than 500 companies and marketing executives signed the ANA AIMM Pledge, doubling down on eradicating systemic inequities and achieving equity in the marketing and advertising industry. In the years that followed, there were remarkable transformations, increased investment in diverse media, improved representation behind and in front of the camera, a rise in inclusive marketing and authentic cultural portrayals in ads and content, and far-reaching commitments to diversifying talent.

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  • These Industry Leaders Will Lead Discussion on DEIB, Branding & Technology

    Industry Insights   November 16, 2023  

    Extreme industry-wide demand for talent development prompts the launch of ANA’s latest Global Day of Learning - with participants from around the world. The ANA's Global CMO Growth Council will hold its fifth and final Global Day of Learning in 2023 to offer master class-level insights, innovations, and best practices from leading marketing experts around the world. Global Day of Learning is available at no cost to anyone in the marketing industry, including interns, students and professors.

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