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Search returned: 30 document(s).
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Can B2B Marketers Keep Up with Buyers?
B2B March 20, 2024A recent study shows that B2B buyers are two-thirds into the purchasing process before they reach out to sales reps, underscoring B2B marketers' need to feed prospects and buyers original content early in the sales funnel.
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Seven Tips for B2B Marketers: Journey Orchestration, Content Creation, and Working with Sales
Event Recaps February 29, 2024At a February 2024 1-Day Conference, the ANA convened a panel of industry veterans from U.S. Bank, Verizon, and 6sense to share recommendations with fellow B2B marketers.
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Four Tips for B2B Marketers: Setting Objectives, Brand Messaging, and Working with Sales
Event Recaps February 29, 2024At a February 2024 1-Day Conference, the ANA convened a panel of industry leaders and veterans from IBM, Lexmark, and Cantor Fitzgerald who shared recommendations with their fellow B2B marketers.
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Sales Operations Maturity Assessment
Tools January 21, 2024Use this tool to evaluate your organization’s Sales Operations Maturity.
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These Three Steps Will Spur Company-Wide Creative Effectiveness
Podcast Clips January 10, 2024WARC’s Ann Marie Kerwin explains the three key steps to institutionalized creative effectiveness, which were discovered during the research for her organization’s white paper, Building a Culture of Creative Effectiveness.
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Landing the Customer Brand Promise
Event Recaps December 5, 2023B2B Institute at LinkedIn shared how brands can build collective confidence among consumers by establishing a “customer promise.”
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Landing the Customer Brand Promise
Conference Session Videos December 5, 2023In this video, B2B Institute at LinkedIn shared how brands can build collective confidence among consumers by establishing a “customer promise.”
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Marketing to Marketers Can Be a Win-Win
Industry Insights October 5, 2023Increasingly, client-side marketers are transitioning to similar roles within media, publishing, and tech firms. Such moves are reshaping relationships and providing challenges to navigating modern marketing. The targets for these marketers are often former peers, colleagues and even friends. It can reshape how we navigate modern marketing.
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Sharing Is the Major Ingredient for Revenue Marketing
B2B September 27, 2023While revenue marketing is ultimately about transitioning marketing from a cost center to a revenue driver, that doesn't mean B2B companies can ignore objectives like brand-building and bolstering the customer experience. Despite the inherent friction between the two, sales and marketing alignment is crucial.
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Verizon Drives Impressive Results with Marketing and Sales Alignment
B2 Awards September 5, 2023Verizon created a campaign that focused on aligning marketing and sales teams and leveraging a never-before-attempted tactic for the telecom brand’s B2B business — indirect marketing.
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Panasonic Highlights Moments That Matter to Reclaim the Interest of Blue-Color Workers
B2 Awards September 5, 2023Panasonic expanded the positioning of its Toughbook beyond device ruggedness, evoking emotion to reclaim the interest of blue-color workers and create momentum for sales.
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Amazon and Siemens Collaborate on a Sales-Enablement Program
B2 Awards September 5, 2023Siemens and Amazon Web Services undertook a sales-enablement campaign to generate awareness and pipeline for their joint venture.
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How Marketers Fortify Their "Castle"
Champions of Growth Podcast August 16, 2023Sandeep Chennakeshu, COO of digital-imaging radar company Uhnder, joins host Matthew Schwartz for a wide-ranging discussion regarding how marketers can demonstrate their value and spike the top and bottom lines.
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It's Time for B2B to Go Big on Branding
POVs July 28, 2023Champions of Growth host Matthew Schwartz provides some valuable tips for B2B marketers to take a page out of the B2C playbook by going big on branding and achieving long-term success.
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Do You Need to Pivot Your B2B Demand Generation Strategy?
Knowledge Partners July 17, 2023If you aren’t sure exactly what you should be looking at or how you can strengthen your B2B demand generation strategy, these tips from Anteridad can help.
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How the Unified Commercial Engine Redefined Sales and Marketing Alignment
Event Recaps June 5, 2023Learn how, in dramatic fashion, SMART Technologies abandoned the traditional Sales and Marketing model, combining them in the ambitious "Unified Commercial Engine," which organizes the entire marketing and selling team around buyer journey steps.
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Breaking the B2B Sales and Marketing Stalemate
Champions of Growth Podcast November 15, 2022Jeff Lowe and Jenna Pipchuk join Champions of Growth host Matthew Schwartz to discuss the painful but necessary decisions they made to create legitimate change for Smart Technologies' marketing strategy and provide some major takeaways for other B2B brands.
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B2B Sales and Marketing Alignment
ASK Answers September 1, 2022How can I align my marketing and sales departments to improve leads and revenue?
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Connecting the Digital Dots with First-Party Data
B2B August 10, 2022Customer data platforms (CDPs) are fast becoming an effective tool for B2B companies to locate, engage, and retain new customers. But adoption rates remain low, and fully leveraging CDPs remains hampered by the inability among B2B marketers to break down their company's business silos and connect the digital dots.
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Pitney Bowes Develops an Arsenal of Sales Tools
B2 Awards July 18, 2022Pitney Bowes targeted carefully chosen verticals with an array of sales tools tailored to the needs of the different stages of the buyer journey.
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