It's Time for B2B to Go Big on Branding
Executive Summary
For B2B brands, relying solely on product marketing to move the needle and drive consistent business growth has been proven to be a pipedream. That's why it's time for B2B marketers to take a page out of the B2C playbook by going big on branding, which provides more variety in messaging and a greater opportunity to distinguish your brand from competitors — two factors critical to long-term business success. Champions of Growth host Matthew Schwartz provides some valuable tips for how to get started doing just that.
Source
"It's Time for B2B to Go Big on Branding." Champions of Growth Podcast, 7/28/23.
You must be logged in to submit a comment.