Search Results for All Content (access may be restricted)
Search returned: 24 document(s).
-
Seven Tips for B2B Marketers: Journey Orchestration, Content Creation, and Working with Sales
Event Recaps February 29, 2024At a February 2024 1-Day Conference, the ANA convened a panel of industry veterans from U.S. Bank, Verizon, and 6sense to share recommendations with fellow B2B marketers.
view -
Four Tips for B2B Marketers: Setting Objectives, Brand Messaging, and Working with Sales
Event Recaps February 29, 2024At a February 2024 1-Day Conference, the ANA convened a panel of industry leaders and veterans from IBM, Lexmark, and Cantor Fitzgerald who shared recommendations with their fellow B2B marketers.
view -
Sales Operations Maturity Assessment
Tools January 21, 2024Use this tool to evaluate your organization’s Sales Operations Maturity.
view -
Landing the Customer Brand Promise
Event Recaps December 5, 2023B2B Institute at LinkedIn shared how brands can build collective confidence among consumers by establishing a “customer promise.”
view -
Landing the Customer Brand Promise
Conference Session Videos December 5, 2023In this video, B2B Institute at LinkedIn shared how brands can build collective confidence among consumers by establishing a “customer promise.”
view -
Sharing Is the Major Ingredient for Revenue Marketing
B2B September 27, 2023While revenue marketing is ultimately about transitioning marketing from a cost center to a revenue driver, that doesn't mean B2B companies can ignore objectives like brand-building and bolstering the customer experience. Despite the inherent friction between the two, sales and marketing alignment is crucial.
view -
Verizon Drives Impressive Results with Marketing and Sales Alignment
B2 Awards September 5, 2023Verizon created a campaign that focused on aligning marketing and sales teams and leveraging a never-before-attempted tactic for the telecom brand’s B2B business — indirect marketing.
view -
How Marketers Fortify Their "Castle"
Champions of Growth Podcast August 16, 2023Sandeep Chennakeshu, COO of digital-imaging radar company Uhnder, joins host Matthew Schwartz for a wide-ranging discussion regarding how marketers can demonstrate their value and spike the top and bottom lines.
view -
It's Time for B2B to Go Big on Branding
POVs July 28, 2023Champions of Growth host Matthew Schwartz provides some valuable tips for B2B marketers to take a page out of the B2C playbook by going big on branding and achieving long-term success.
view -
Do You Need to Pivot Your B2B Demand Generation Strategy?
Knowledge Partners July 17, 2023If you aren’t sure exactly what you should be looking at or how you can strengthen your B2B demand generation strategy, these tips from Anteridad can help.
view -
How the Unified Commercial Engine Redefined Sales and Marketing Alignment
Event Recaps June 5, 2023Learn how, in dramatic fashion, SMART Technologies abandoned the traditional Sales and Marketing model, combining them in the ambitious "Unified Commercial Engine," which organizes the entire marketing and selling team around buyer journey steps.
view -
Breaking the B2B Sales and Marketing Stalemate
Champions of Growth Podcast November 15, 2022Jeff Lowe and Jenna Pipchuk join Champions of Growth host Matthew Schwartz to discuss the painful but necessary decisions they made to create legitimate change for Smart Technologies' marketing strategy and provide some major takeaways for other B2B brands.
view -
B2B Sales and Marketing Alignment
ASK Answers September 1, 2022How can I align my marketing and sales departments to improve leads and revenue?
view -
Connecting the Digital Dots with First-Party Data
B2B August 10, 2022Customer data platforms (CDPs) are fast becoming an effective tool for B2B companies to locate, engage, and retain new customers. But adoption rates remain low, and fully leveraging CDPs remains hampered by the inability among B2B marketers to break down their company's business silos and connect the digital dots.
view -
Are Marketing and Sales Becoming Obsolete?
Event Recaps May 25, 2022Team leaders from Smart Technologies discussed their approach for a company-wide reorganization effort, shared some key tips, and outlined the impressive results they’ve been able to achieve by doing so.
view -
Are Marketing and Sales Becoming Obsolete? How the Unified Commercial Engine Redefined Sales and Marketing Alignment
Conference Session Videos May 25, 2022In this video, team leaders from Smart Technologies discussed their approach for a company-wide reorganization effort, shared some key tips, and outlined the impressive results they’ve been able to achieve by doing so.
view -
Waiting for B2B Alignment
B2B March 9, 2022Sales and marketing alignment remains one of the toughest challenges among many B2B companies. However, while they may have different views of what defines success, sales and marketing executives are acting much more in tandem when it comes to serving their customers, says a new study. Buyers are also playing a key role in pushing marketers to integrate with their sales counterparts.
view -
Strengthening Sales and Marketing Alignment Through Purpose
Event Recaps September 14, 2021Lisa McLeod is the creator of Noble Purpose, a customer-driven philosophy that accelerates revenue growth, increases competitive differentiation, and ignites emotional engagement. She discussed how sales and marketing can work together toward a greater common goal and good.
view -
Strengthening Sales and Marketing Alignment Through Purpose
Conference Session Videos September 14, 2021In this video, Lisa McLeod is the creator of Noble Purpose, a customer-driven philosophy that accelerates revenue growth, increases competitive differentiation, and ignites emotional engagement. She discussed how sales and marketing can work together toward a greater common goal and good.
view -
Perfect Pairs: Chip And Dip. Pen And Paper. Sales and Marketing. . .?
Event Recaps March 25, 2021In this session, we invite sales and marketing executives to explore how they see each other and discover ways to better align in order to meet the changing demands of B2B buyers.
view