How Principal Financial Group Successfully Uses Behavioral Science

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Getting people to make decisions about their savings isn’t easy. Inertia can be a very powerful force. And not just for financial marketers!

When marketers understand people’s mindsets, and their hardwired decision defaults, it can make a big difference. Discover how Principal Financial Group applies data and behavioral science to the strategy and creative in their integrated campaigns. And see how this helps them trigger automatic, decision-making shortcuts from their targets, increasing the likelihood they’ll engage and respond.

Takeaways:

Find out how Fortune 500 company Principal Financial Group executes marketing campaigns driven by a customer value model and behavioral science in order to reach their goals
See how to easily add behavioral science tactics to your marketing messages
Discover why some words and phrases pack more of a persuasive punch—and what data drives their selection
Gain tactics you can use right away to motivate response from your customers and prospects, regardless of your industry